60-Second Guide to Marketing on a Limited Budget

While on a limited budget you can still create a quality marketing plan, assuring customer satisfaction and a good image for your business.

In just 60-seconds, you'll learn creative marketing strategies for your small business.

0:60     Develop Your Major Selling Advantage
Determine your quintessential qualities. What makes you better, more memorable,

and of greater value to your target market than your competition? Identify your ideal customer. What challenges are they facing that you can provide a solution to? Network to build your prospect base. Go to tradeshows, events, and local chamber meetings, and join groups that have members in your target market.

0:48     Create a Memorable Identity for Your Business
Marketing is about VCR — visibility, consistency, and repetition in the marketplace. You need to be visible in a consistent way and repeat that message over and over again to your target market. Invest in creating a professional logo.

0:36     Design a Promotional Kit — No More Brochures
The brochure is the most common type of promotional material, but it's also the most useless, especially for newer businesses that are still evolving. The minute the pamphlet comes off the press, it is outdated and you’ll want to make changes. An alternative is to develop a promotional kit, which generally consists of a two-pocket folder with your logo on it that holds information about your business. Include your biography, the history of your company, a press release, a list of products and services, client testimonials, a list of references, a professional photograph, reprints of articles you’ve written or been quoted in, a newsletter and a question and answer sheet.