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Is Branding the Same as Advertising and Promotion? Learn why confusing "branding" and "promotion" can be detrimental to your business. (ARTICLE) Use E-Coupons to Increase Online Sales E-coupons are a proven way to increase sales, and are easy to implement. All you need is a shopping cart program that allows your customers to ... (ARTICLE) Ten Tips for Increasing Sales on eBay Whether you're a brand-new eBayer or an old hand, these 10 tips can help increase interest in your auctions and can translate into more sales. 1. (ARTICLE) Elements of a Sales Campaign Whether your normal sales cycle is 12 days or 12 months, every sales campaign must include these basic elements. (ARTICLE) A Tale of Marketing Promotion in Three Acts I suspect we can agree that this quick-thinking entrepreneur received millions of dollars of free publicity for his company. He was willing to accept minimal or ... (BLOG POST) Promotion: The Battle for Your Customer's Mind The essence of a good promotion is one that communicates a specific message to the customer in a way that is meaningful and long-lasting. (PERIODICAL ARTICLE) Promotion Promotion Promotion HEADNOTE Operators meet business-building goals through promotions. IMAGE ILLUSTRATION 1 If a tree falls in the forest and no one is around to hear it, does ... (PERIODICAL ARTICLE) Understanding the Impact of Promotions A more systematic approach toward sales promotions can make your dollars work harder for you. (PERIODICAL ARTICLE) Class sought in litigation over legality of popular rebate plan. (Law). MAIL-IN rebates: They're tedious and time-consuming. And according to a series of suits filed against electronics manufacturers and retailers, they're also illegal. The 23 separate suits ... (PERIODICAL ARTICLE) Auto Dealers Make Most of New Car Incentives Manufacturers often offer special incentives to both customers and dealers in an effort to increase sales on cars that are not selling as well as anticipated. (ARTICLE) Pennsylvania hybrid rebate program sees success. Pennsylvania Governor Edward G. Rendell doubled this fiscal year the amount of funding for Pennsylvania's Hybrid Electric Vehicle Rebate Program, a first-come, first-serve program for state ... (PERIODICAL ARTICLE) Shell Brings Back Triple Rebate Program New Shell Platinum MasterCard members get 15 percent gas rebates for first 60 days. (PERIODICAL ARTICLE) NEW REBATE PROGRAM LAUNCHED TO INCREASE MERCURY THERMOSTAT RECYCLING The Oregon Department of Environmental Quality issued the following news release: A new rebate program aims to recycle 4,000 mercury-containing thermostats in an effort to keep ... (PERIODICAL ARTICLE) ConocoPhillips MasterCard Offers Rebates Customers can earn rebates at Conoco, 76 and Phillips 66 stations. (PERIODICAL ARTICLE) Marketing LawLegal Q&A; Q. I understand there's now a new Gambling Act to replace the Gaming and Lotteries Act. So what happens now? Can I continue to offer sales ... (PERIODICAL ARTICLE) Successful Toilet Rebate Program to end this month. New York City Department of Environmental Protection (DEP) Commissioner Marilyn Gelber has announced that the New York City Toilet Rebate Program - having achieved its goals ... (PERIODICAL ARTICLE) Reaping the benefits of lighting rebates: energy efficiency has become top... With the nation's recent renewed interest in the environment, many facets of the building industry are trying to preserve valuable resources by encouraging end-users to conserve ... (PERIODICAL ARTICLE) News Briefs: January Sales Figures and Rebate Checks Consumers buy necessities and will save some of their rebate. (BLOG POST) iBiquity Offering HD Rebate For Analog Radio Trade-In iBiquity Digital Corp. is working with eBay to introduce the concept of HD radio to Americans. (PERIODICAL ARTICLE) Government of Malta Launches New EV Rebate Program. The Malta Government Gazette recently reported that the government has launched a new electric vehicle (EV) incentive scheme which offers a 15.25-percent rebate on the total ... (PERIODICAL ARTICLE)
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