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Potential Yahoo Acquisition Shines Light on Search Engine Marketing
Whatever happens with Microsoft, Yahoo and Google, your company can't afford to ignore the power of search engine marketing.
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NEW YORK Christiania Vodka has hired the Night Agency here for digital marketing chores. The brand is currently distributed in New York, New Jersey and Connecticut, ...
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Optimize Your Online Reputation
What is a small business owner or marketer to do when blogs or other publishing platforms start to post negative comments or information that affects your ...
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Carnival Taps Ark to Helm Review
NEW YORK Carnival Cruise Lines has hired Ark Advisors to manage its marketing services review, Carnival said today. The New York office of Ark will handle ...
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Where Are All My Prospects? Seven Creative Ways To Attract More Prospects...
I was recently asked what the top five things businesses as well as salespeople can do to attract more business and find more qualified prospects. Certanily ...
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Carnival Eyes Consultants for Review
NEW YORK Carnival Cruise Lines is interviewing prospective consultants to manage its marketing services review and hopes to hire one by early next week, a Carnival ...
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$4.5 Bil. Dell Goes to WPP
BOSTON Computer giant Dell said it has tapped WPP Group for global marketing services chores. London-based WPP prevailed over Interpublic Group of New York in the ...
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Beyonce's Malaysian Debut Axed
Beyonce's Nov. 1 Kuala Lumpur concert has been cancelled following protests by local Muslim groups and what industry sources say is the American artist's refusal to ...
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Marketers Warm Up to Social Media
NEW YORK Advertisers are increasingly willing to try social marketing, with growing plans to tap user-generated content, blogs and social networks. Forrester Research, in a survey ...
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Study: Marketing, IT Must Mesh
SAN FRANCISCO The marketing and IT departments of most corporations are worlds apart, but the two groups must work more closely together to speed innovation and ...
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Aegis Scoops Up Ad Server Bluestreak
NEW YORK Aegis Group continued its series of digital acquisitions with the purchase of small ad server Bluestreak. The buy brings Aegis its own ad-serving technology, ...
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Y&R; Adds Pony
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