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y TOSCO MARKETING CO.
In his eight years at Tosco Marketing Co., vice president of field and category marketing John Zikias has ... (PERIODICAL ARTICLE)
Category management is dead!
Long live the food companies and retailers who actually pay attention to consumers' wants. The food industry seems ... (PERIODICAL ARTICLE)
Colgate-Palmolive Co., voted best of class honors
Colgate-Palmolive Co., voted best of class honors in oral care category management in a recent Supermarket Business survey, ... (PERIODICAL ARTICLE)
Build Customer Incentive Programs That Work
You don't need to hand out free toasters to keep customers happy and coming back. (ARTICLE)
Developing and Implementing a Marketing Calendar for Your Small Business
The best marketing campaigns are planned far in advance to coincide with specific dates or events. If you ... (ARTICLE)
How to Evaluate a Franchise Marketing Plan
While it's of utmost importance that you have faith in the particular franchise you're thinking of investing in, ... (ARTICLE)
Earn New Business through the Yellow Pages
For many small businesses, the Yellow Pages is their first foray into advertising. And for good reason: A ... (ARTICLE)
Promoting Your Company Name on the Side of a Building
There are several ways to affix your company's name on your building. It is a strong form of ... (ARTICLE)
Metrics for Measuring Ad Campaign Effectiveness
There's no precise way to measure the success of an ad campaign. But there are methods that will ... (ARTICLE)
Is Your Yellow Pages Advertising Putting Cash in Your Pocket ... Or Sucking...
What Yellow Page success boils down to is ad content. Not color. Not professional design. People turning to ... (ARTICLE)
60-Second Guide to Building Word-of-Mouth Referrals
Even in today's media-driven world, there is no better form of advertising than word-of-mouth-a personal referral from someone ... (ARTICLE)
Seven Rules for Legal Advertising
Be sure you comply with laws against deceptive or misleading advertising. If your ad is deceptive, you'll face ... (ARTICLE)
Getting PR Hits Over and Over Again
But even if you're conducting public relations campaigns for areas that are not necessarily near and dear to ... (BLOG POST)
Social Networking a Waste of Time?
Even though we've had quite a bit of success using Facebook to attract new clients and build our ... (BLOG POST)
Are you Twittering?
If you like instant gratification and immediate responses to your queries, Twitter is the way to go. Be ... (BLOG POST)
Blog Squad Interview at GuruKnowledge.com
Recently we read an interview on GuruKnowledge.com, a great site with a ton of resources about Internet marketing. (BLOG POST)
VIDEO: Introducing Jim Logan, AllBusiness.com's marketing advisor.
Jim Logan has more than 20 years of marketing experience. (VIDEO)
VIDEO: Why Your Marketing Materials Need to Be Consistent
Interview with Maria Giudice, chief creative officer of Hot Studio. (VIDEO)
VIDEO: The Importance of a Marketing Budget
Interview with Jim Markel of Red Oxx, a Montana-based seller of travel adventure gear. (VIDEO) | |
101-120 (of 1002) related articles
Items per page
101-120 (of 1002) related articles
|