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A good marketing strategy starts with knowing your customers--their preferences, demographics, and buying decisions.
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SOS for SMS For all of your valuable text messages, the website TreasureMyText is here to help you preserve and protect ... (BLOG POST) My Favorite Websites The sites that I will mention here are those that will benefit your ability to communicate in your ... (BLOG POST) Email Etiquette Here are 14 tips to better emailing. (BLOG POST) 5 Rules for Effective Communication Here are some of the most common obstacles to successful communication and their solutions. (BLOG POST) Going For The Gold No matter what your vendors tell you, playing on the same-old, same-old themes isn't always the best marketing ... (BLOG POST) The Flaw in the Advertising Plan Stop blaming the advertising plan. Your advertising isn't bringing the wrong people. Your sales process is failing to ... (BLOG POST) Video Production Lessons From Ron Popeil When Michael Jordan pitches Haines, Michael is the star. When Ron Popeil pitched the Showtime Rotisserie, the broadcast ... (BLOG POST) Say What's Matters to Them, Not You Internal operational language puts internal needs ahead of client needs at your peril. (BLOG POST) The Soccer Mom Myth Men and women communicate differently. No surprise there. But Buchanan and Miller note that there are times when ... (BLOG POST) Blenders, Marbles, and i-Phones People don't usually Google search “marbles,” but you can bet that with the highly publicized launch of the ... (BLOG POST) Where Are The Goal Posts? Where Is Your Team? Truthfully, you can't answer this one. If you tried, shame on you. You're gambling the future of your ... (BLOG POST) Guide to Practical Desktop Publishing Learn how to publish from your computer by controlling text, images, and colors, and putting them all together ... (MINI TUTORIAL) Restaurants and Monday Nights. Is there a way to attract a relational customer to your restaurant on a Monday? Sadly, if Monday ... (BLOG POST) Why Do We Pursue Publicity? He then asked the photographer's hobbies. Learning underwater photography topped the list, he mentioned “I train under water,” ... (BLOG POST) Songwriters, Copywriters, and Income Taxes As we get closer to tax time and it airs more frequently I'm finding that it's grating on ... (BLOG POST) Product Names Matter Just as overusing a thesaurus can turn your writing into a train wreck, employing a string of meaningless, ... (BLOG POST) Beware The Jargon Every industry has it's own internal operation language. You'll find jargon inside companies and even departments within companies. (BLOG POST) How About Some Great PR to Go With Your Sales Efforts? When it comes to building traction for your products and services, one needs more than sales efforts..... they ... (BLOG POST) PR company makes move toHippodrome. Joseph J. Pollaci of the Staubach Company brokered a lease for the nation's fastest growing public relations agency, ... (PERIODICAL ARTICLE) Everyday Edisons - Everyone Wins The show, whose tagline is “Ordinary People, Extraordinary Ideas”, casts 10 to 12 contestants per season and details ... (BLOG POST)
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