Marketing & Advertising
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Prize Winners: The World's a Stage for Mail and Online Appeals
How Amnesty International's e-mail campaign drew funds from receivers to support bus-shelter ads.
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10 Marketing Tools for Home-Based Businesses
if you don't market your home-based business, you will almost certainly doom it to failure. Here are ten ways you can advertise your home business on ... (ARTICLE)
Marketing Your Small Business: Beyond the Referral
Most independent professionals like yourself get the majority of their new clients through referrals from happy clients. But expanding your client base takes effort and time. (ARTICLE)
Ten Tips for Marketing to Existing Clients and Customers
No doubt you're familiar with the adage about a bird in the hand being worth two in the bush. Well, this old saw is especially appropriate ... (ARTICLE)
SOS for SMS
For all of your valuable text messages, the website TreasureMyText is here to help you preserve and protect them. (BLOG POST)
60-Second Guide to Creating a Marketing Plan
A marketing plan is an essential tool for business. What makes your business unique? How do you get your message out to desired audiences through a ... (ARTICLE)
Advertising Basics for Small Businesses
Advertising and promotion are vital to the success of any business. Get started by learning the basics. (ARTICLE)
5 Rules for Effective Communication
Here are some of the most common obstacles to successful communication and their solutions. (BLOG POST)
VIDEO: Before Advertising, Determine Your Target Market
Interview with Jim Logan, AllBusiness.com's marketing advisor. (VIDEO)
VIDEO: What Makes a Successful Advertising Campaign
Host Hattie Bryant of Small Business School interviews Dr. Neil Clark Warren of eHarmony.com, an online dating service based in Pasadena, California. (VIDEO)
VIDEO: Create Innovative Marketing Campaigns
Host Hattie Bryant of Small Business School interviews Marc Katz of Katz's Deli & Bar in Austin, Texas. (VIDEO)
VIDEO: How to Hire a Construction Marketing Professional
Interview with Patricia Block, a Marketing Professional with Meridian Builders. (VIDEO)
My Favorite Websites
The sites that I will mention here are those that will benefit your ability to communicate in your professional and personal life. (BLOG POST)
Internet Access: In Sickness and in Health
Hospitals are now offering bedside internet access for patients and their visitors. (BLOG POST)
Going For The Gold
No matter what your vendors tell you, playing on the same-old, same-old themes isn't always the best marketing idea. (BLOG POST)
Blenders, Marbles, and i-Phones
People don't usually Google search “marbles,” but you can bet that with the highly publicized launch of the product they did search for “i-Phone.” Over six ... (BLOG POST)
Where Are The Goal Posts? Where Is Your Team?
Truthfully, you can't answer this one. If you tried, shame on you. You're gambling the future of your team without any idea of where you are ... (BLOG POST)
Say What's Matters to Them, Not You
Internal operational language puts internal needs ahead of client needs at your peril. (BLOG POST)
How Local Retailers Can Compete with Big Chains
The best thing independent and local stores have going for them is their ability to take care of their customers on a personal level. We know ... (BLOG POST) | |
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