Interactive Marketing
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PROMO'S 2007 P&I; SURVEYJustly EnrichedExecutive summary: Featured WebinarKnow your Customer - Grow your Business with Targeted Email MarketingIn an industry littered with competition and product variation, promotional suppliers, event marketers, agencies, and other promotional vendors need to re-evaluate the ways in which they collect data and communicate with potential customers. No longer are recipients tolerating irrelevant marketing materials, via email or any other medium. Sending relevant, targeted offers that they WANT to receive is essential in order to acquire new customers and grow your business.
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Focus on TacticsAT RETAILBest Buy to Send HD DVD Buyers Store CashStarbucks Creates New Customer ExperienceChicago Store Offers Free Furniture if Cubs Win It AllAGENCY FOCUSCoActive Creates CMO Post; Hires Frank DudleyZoom Gets Rights to Insite Bar NetworkMarketing Store Creates Relationship Marketing PostEVENT MARKETINGWWE Pushing Wrestlemania Hype to New HeightsBud Light Gives Rock Paper Scissors Olympics AuraSmoothie King Blends in with Crowds at Live EventsFocus on TacticsLEGAL/REGULATORYReebok to Pay $1 Million Fine for Lead Bracelet PremiumsAirborne Settles False Ad Lawsuit for $23.3 MillionDisney Unveils New Baby Einstein Site After ComplaintsPREMIUMS/INCENTIVESBest Buy to Send HD DVD Buyers Store CashStarbucks Creates New Customer ExperienceDreyer’s Offers CDs with In-Store Purchase |