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VIDEO: Before Advertising, Determine Your Target Market
Interview with Jim Logan, AllBusiness.com's marketing advisor.

The New Women's Market
In the United States today, women handle 75% of family finances, control $14 trillion (51%) of private wealth, and account for at least $2 trillion ...

A Marketing Boom: How to Attract the Baby Boomer Market
Today's Baby Boomers are a marketer's dream come true. But if you want a share of the $3 trillion that this market has as disposable ...

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1. VIDEO: Before Advertising, Determine Your Target Market Interview with Jim Logan, AllBusiness.com's marketing advisor. » Watch Video 2. The New Women's Market In the United States today, women handle 75% of family finances, control $14 trillion (51%) of private wealth, and account for at least $2 trillion ... (PERIODICAL ARTICLE) 3. A Marketing Boom: How to Attract the Baby Boomer Market Today's Baby Boomers are a marketer's dream come true. But if you want a share of the $3 trillion that this market has as disposable ... (PERIODICAL ARTICLE) 4. Executive Edge: Ivette Dominguez; Daughter of Cuban Immigrants Breaks the... She belives that women are an economic force to be reckoned with. (PERIODICAL ARTICLE) 5. Understanding Your Target Market No business can be all things to all people. Instead, you must reach specific customers and satisfy their particular needs. As an entrepreneur, you must ... (ARTICLE) 6. Define a Target Market in Your Business Plan To define a target market for your business plan, you should research the potential buying audience for your product. This could range from millions of ... (ARTICLE) 7. How to Use Target Marketing to Grow a New Small Business As the founder of a new small business, you are most likely looking for a cost-effective manner of marketing. Therefore, it's in your best interest ... (ARTICLE) 8. Determining the Target Audience of Your Small Business The goal of your market research is to determine your sales demographics and establish a target audience. This is to whom you will gear your ... (ARTICLE) 9. Small Businesses Cater to Gray As boomers retire, entrepreneurs are setting their sights on the gray market. (ARTICLE) 10. Most Affluent U.S. Consumer Group: Asian Americans With total buying power in excess of $400 billion, Asian Americans represent the single most affluent consumer group in the United States, according to "Asian ... (PERIODICAL ARTICLE) 11. Wealth Management: What It Is and Why You May Need It YOU'VE WORKED WITH a financial professional. You have a portfolio and a financial plan and you're following it. You're all set. But are you sure? (PERIODICAL ARTICLE) 12. The Buying Power of Men According to market research firm Packaged Facts, the purchasing power of men totals $5.4 trillion. Packaged Facts forecasts major growth, to $6.7 trillion in 2009, ... (PERIODICAL ARTICLE) 13. Adding Luxury to a Master Suite Even though the economy has its ups and downs, there is always a demand for luxury kitchen and bath remodeling projects. So firms that specialize ... (PERIODICAL ARTICLE) 14. Marketing to the affluent: a look at their expectations and service... Attracting the very wealthy can be a challenge, but the potential rewards are great because a minuscule number of frequent travelers hold the key to ... (PERIODICAL ARTICLE) 15. Epperson: Younger consumers influencing market At The Market— One of the strengths of this market is the increasing amount of product on display here that's aimed at younger consumers. That's ... (PERIODICAL ARTICLE) 16. New survey signals cautious spending by wealthy Miamiâ€”The Affluent Market Tracking Study #10, the recently released fall report in a continuing series of twice-yearly surveys by The American Affluence Research Center (AARC), ... (PERIODICAL ARTICLE) 17. The affluent can afford to be choosy: Nielsen study Affluent consumers can afford to be more selective about shopping, but the lure of a good deal still can consistently influence their selectivity, according to ... (PERIODICAL ARTICLE) 18. Sen. Menendez Introduces Protection of Young Consumers Act WASHINGTON, May 2 -- Sen. Bob Menendez, D-New Jersey, has introduced the Protection of Young Consumers Act (S. 2654), legislation that would "protect consumers, and ... (PERIODICAL ARTICLE) 19. The Affluent Like Club Stores, Alternative Formats: Nielsen Study SCHAUMBURG, Ill. -- Affluent consumers can afford to be more selective about shopping, but their habits reveal that the lure of a good deal can ... (PERIODICAL ARTICLE) 20. High net-worth: $126 billion donated by 3.1% of U.S. households. Just 3 percent of the nation's wealthiest households are responsible for nearly two-thirds of charitable giving by individuals, according to a new Bank of America ... (PERIODICAL ARTICLE)
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