White PaperswhitepapersRetail Loyalty: Turning the Tide on DiscountingJun 26, 2007 9:45 AM Life is tough out there at the mall. Customers have been conditioned to bargain hunt, discounts are becoming deeper and more regular, and maintaining brand image is becoming ever more challenging in an information age where blogging and user-generated content has become all the rage.... Bringing Trust Back into the Rebate RelationshipApr 16, 2007 3:12 PM Financial Services Management Corporation (FSMC), a subsidiary of MoneyGram International, Inc., is a leading processor of promotional payments. For more than 20 years, the company has worked with Fortune 500 companies and many of the nation ’s top marketing and fulfillment companies to provide banking services for high-volume, low-dollar payments such as rebates and refunds. ... How leading brands build loyaltyApr 4, 2007 1:36 PM When the Pulitzer Prize-winning Chicago Tribune wanted to build its subscriber loyalty program, the paper wooed subscribers with a CD promotion that ended up making news of its own. The joinfor- free-and-get-a-CD promotion dramatically beat all expectations. ... Time OutJan 3, 2007 4:35 PM Some brands cut back on event marketing in 2006, according to PROMO’s new proprietary trend survey. The good news is that many firms plan to increase event spending this year. And they are now better able to measure results.... KEEPING THE BALL ROLLING: How To Extend Relationships with Consumers Post-EventDec 5, 2006 2:06 PM The event is over — the displays dismantled, the premiums packed away, and the trucks have hit the road. How do marketers ensure that their brands have truly made an impression on consumers? Now more than ever it’s become imperative for brand marketers to continue that conversation with consumers and extend that ever-important return on investment.... Custom music promotions stimulate consumersApr 4, 2006 11:59 AM Music stimulates the psyche. And while musical tastes vary, music itself is one of the most enduring passions people have. Top brands recognize these facts. They’re using music as a powerful and fun tool for building lasting relationships with consumers.... 
Leveraging FSIs as a Key Element in New Product LaunchesOct 6, 2005 5:11 PM Each year, Consumer Packaged Goods (CPG) manufacturers introduce many new products to retail store shelves. These new products may be as simple as size or flavor extensions of existing brands, or as complex as new category pioneers.... Channel Marketing Automation: A New Model for ProductivityOct 19, 2005 12:38 PM Download this white paper to learn how an internationally known travel company and a leading global mobile communications company are leveraging the CMA model to increase their channel business. Or to experience CMA for yourself, try the online demo.... |
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Focus on TacticsAT RETAILSalon Selectives to Renew Old Brand Name with New FormulaRetail Center Launches Cash Giveaway CampaignVirgin Megastores Rolls Out Digital Signage NetworkAGENCY FOCUSThe Marketing Arm Reorganizes; Promotes Belmont and TemperleyLime Names Promotions Directors, Hires OthersAllen & Gerritsen Add Brand Promotion to OfferingsEVENT MARKETINGRetail Center Launches Cash Giveaway CampaignSubway Celebrates Spokesman’s 10-Year Weight LossTecate Drives Long Beach Grand Prix EventsFocus on TacticsINTERACTIVE MARKETINGTassimo Webisodes Showcase Coffee, Office ComedyMcDonald’s Revives Online Game to Promote Fish SandwichCrystal Light, Mandy Moore Challenge Women in Online CommunityPREMIUMS & INCENTIVESAlltel Observes Daytona 500 Win with Free MinutesAirTran Airways Drives Loyalty with ‘Pit Crew’ Service, ContestRed Lion Offers Bonus Points in Leap Year PromotionLEGAL/REGULATORYAGs Probe A-B, Miller into Alcoholic Energy Drink MarketingViral but VirtuousRoehm Ends Wal-Mart Lawsuit |
