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Sampling

IN THE NEWS

Dove Offers Goodie Bags to Tanger Outlet Shoppers

Mar 4, 2008 6:04 AM, PROMO Xtra

McDonald’s Samples McSkillet Burrito for Leap Year Event

Feb 27, 2008 6:04 AM, PROMO Xtra, By Amy Johannes

Mars Pushes Caffeinated Snickers via College Sampling

Jan 29, 2008 6:03 AM, PROMO Xtra, By Amy Johannes

Airborne Distributes 840,000 Samples in Airport Promotion

Nov 29, 2007 6:05 AM, PROMO Xtra, By Amy Johannes

McDonald's Pushes New Burrito with Sampling, Coupons

Nov 28, 2007 6:04 AM, PROMO Xtra, By Amy Johannes

Charmin Returns with Public Bathrooms in NYC

Nov 26, 2007 6:04 AM, PROMO Xtra, By Amy Johannes


CAMPAIGN SPOTLIGHT

PowerBar Launches Sweeps with Lance Armstrong

As part of a longstanding partnership, PowerBar is collaborating with championship cyclist Lance Armstrong to launch a sweepstakes and mobile tour to motivate consumers to live healthily while promoting its nutrition bars.

More campaign profiles


Issues, Research and Trends

Trade Show Sampling: Help or Hindrance?

Oct 12, 2005 6:10 AM, By Patricia Odell

There were likely hundreds of disappointed women, and some men, who approached booth No. 3880 last month at the Motivation Show....

Q&A;: Sampling Sense

Sep 1, 2005 12:00 PM, Amy Johannes

First-hand experience of a product can dramatically impact a consumer's purchase intent of a brand. We asked folks at top agencies (drawn from the PROMO...

Arizona Proposes Alcohol Sampling

May 1, 2005 12:00 PM, Patricia Odell

The Arizona state legislature has proposed a bill that would allow sampling of beer, distilled spirits and wine to customers shopping in grocery stores....

Teaching Tools

Apr 1, 2005 12:00 PM, Tim Parry

Free, take one. Who doesn't love those freebies picked up at the grocery store, event or in the mail? But if marketers don't properly educate consumers...


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Top Story

McDonald’s Samples McSkillet Burrito for Leap Year Event

Feb 27, 2008 6:04 AM, PROMO Xtra, By Amy Johannes

McDonald’s is sampling its latest menu addition, the McSkillet Burrito, with a two-day campaign tied to Leap Year.

Related Articles

Mars Pushes Caffeinated Snickers via College Sampling

Airborne Distributes 840,000 Samples in Airport Promotion

Sampling: More insight

Johnsonville Sausage Kicks Off Grilling Season Early

Mar 7, 2008 6:07 AM, By Amy Johannes

MasterCard Takes New “Priceless’ Tact

Mar 7, 2008 6:04 AM, By Richard Tedesco

Dove Offers Goodie Bags to Tanger Outlet Shoppers

Mar 4, 2008 6:04 AM

PROMO'S 2007 P&I; SURVEY

Justly Enriched


Executive summary:
Employees and customers are both getting and expecting premiums and incentives, Promo survey shows. Of the 738 marketers who participated in our annual P&I; research, 43% plan to increase their employee perk budgets in 2008, up from 28% who offered such programs this year. And the numbers are similar for consumer incentive programs. Next year they're set to jump to 48.3%, up from 35.4% this year.Read on to find out about the most popular incentives, where and how premiums are offered and how return on investment is measured.
Download the full report

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