Sampling
Mar 4, 2008 6:04 AM, PROMO Xtra
Feb 27, 2008 6:04 AM, PROMO Xtra, By Amy Johannes
Jan 29, 2008 6:03 AM, PROMO Xtra, By Amy Johannes
Nov 29, 2007 6:05 AM, PROMO Xtra, By Amy Johannes
Nov 28, 2007 6:04 AM, PROMO Xtra, By Amy Johannes
Nov 26, 2007 6:04 AM, PROMO Xtra, By Amy Johannes
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CAMPAIGN SPOTLIGHT
As part of a longstanding partnership, PowerBar is collaborating with championship cyclist Lance Armstrong to launch a sweepstakes and mobile tour to motivate consumers to live healthily while promoting its nutrition bars.
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Issues, Research and Trends
Oct 12, 2005 6:10 AM, By Patricia Odell
There were likely hundreds of disappointed women, and some men, who approached booth No. 3880 last month at the Motivation Show....
Sep 1, 2005 12:00 PM, Amy Johannes
First-hand experience of a product can dramatically impact a consumer's purchase intent of a brand. We asked folks at top agencies (drawn from the PROMO...
May 1, 2005 12:00 PM, Patricia Odell
The Arizona state legislature has proposed a bill that would allow sampling of beer, distilled spirits and wine to customers shopping in grocery stores....
Apr 1, 2005 12:00 PM, Tim Parry
Free, take one. Who doesn't love those freebies picked up at the grocery store, event or in the mail? But if marketers don't properly educate consumers...
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Top Story
Feb 27, 2008 6:04 AM, PROMO Xtra, By Amy Johannes
McDonald’s is sampling its latest menu addition, the McSkillet Burrito, with a two-day campaign tied to Leap Year.
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Sampling: More insight
Mar 7, 2008 6:07 AM, By Amy Johannes
Mar 7, 2008 6:04 AM, By Richard Tedesco
Mar 4, 2008 6:04 AM
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PROMO'S 2007 P&I; SURVEY
Executive summary:
Employees and customers are both getting and expecting premiums and incentives, Promo survey shows. Of the 738 marketers who participated in our annual P&I; research, 43% plan to increase their employee perk budgets in 2008, up from 28% who offered such programs this year. And the numbers are similar for consumer incentive programs. Next year they're set to jump to 48.3%, up from 35.4% this year.Read on to find out about the most popular incentives, where and how premiums are offered and how return on investment is measured. Download the full report
Featured Webinar
In an industry littered with competition and product variation, promotional suppliers, event marketers, agencies, and other promotional vendors need to re-evaluate the ways in which they collect data and communicate with potential customers. No longer are recipients tolerating irrelevant marketing materials, via email or any other medium. Sending relevant, targeted offers that they WANT to receive is essential in order to acquire new customers and grow your business.
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