NEWSLETTERS

	Promo Interactive
	Promo P&I
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Annual Salary Surveys

Marketers' Compensation

24/7: Promo Marketers' Salary Survey

Jul 1, 2007 12:00 PM, By Larry Jaffee

There are cases when the job possesses the man even after quitting timeit may affect his attitude toward all of life. Studs Terkel, (1972) The great Chicago...

Marketer's Research Store

Need the data? Want to dig deeper than the current year? Search here for research findings, including proprietary research commissioned by the editors of PROMO. These original studies include a rich body of data that may be used to develop strategies across all the various tactics involved in promotional and integrated marketing.

PROMO Research includes:
Annual Industry Trends Report
Annual Event Marketing Trends Report
The Entertainment Marketing Study
PROMO's Annual Salary Reports
PROMO's Premium & Incentives Study

Visit the Marketer's Research Store for access to research developed by PROMO and our sister publications, including data on direct marketing, e-commerce, customer service and more. For the full suite of marketing research offered by Prism Business Media, click here

PROMO'S 2007 P&I; SURVEY

Justly Enriched

Executive summary:
Employees and customers are both getting and expecting premiums and incentives, Promo survey shows. Of the 738 marketers who participated in our annual P&I; research, 43% plan to increase their employee perk budgets in 2008, up from 28% who offered such programs this year. And the numbers are similar for consumer incentive programs. Next year they're set to jump to 48.3%, up from 35.4% this year.Read on to find out about the most popular incentives, where and how premiums are offered and how return on investment is measured.
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