Research Focus: Premiums & IncentivesMore research on Premium and incentive marketingPROMO'S 2007 P&I; SURVEY: Justly EnrichedPROMO'S 2007 P&I; SURVEY: Justly Enriched Employees and customers are both getting and expecting premiums and incentives, Promo survey shows. Of the 738 marketers who participated in our annual P&I; research, 43% plan to increase their employee perk budgets in 2008, up from 28% who offered such programs this year. And the numbers are similar for consumer incentive programs. Next year they're set to jump to 48.3%, up from 35.4% this year.Read on to find out about the most popular incentives, where and how premiums are offered and how return on investment is measured. |
PROMO'S 2007 P&I; SURVEYJustly EnrichedExecutive summary: Featured WebinarKnow your Customer - Grow your Business with Targeted Email MarketingIn an industry littered with competition and product variation, promotional suppliers, event marketers, agencies, and other promotional vendors need to re-evaluate the ways in which they collect data and communicate with potential customers. No longer are recipients tolerating irrelevant marketing materials, via email or any other medium. Sending relevant, targeted offers that they WANT to receive is essential in order to acquire new customers and grow your business.
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Focus on TacticsAT RETAILSuper Bowl Promos Producing Big Sales: SurveyNE Supermarket Chain Gets Promotional ScannersMarketers Line Up to Give ‘Iron Man” LiftAGENCY FOCUSMoney Mailer and ePrize Align to Offer Online PromosEuro RSCG Buys Promo Agency ShakeMoroch Adds Staff to WV and Dallas Offices.EVENT MARKETINGAlcohol Watchdog Group Slams Super Bowl Beer SpotsJeep Brings Virtual Garage Back to Winter X GamesTic Tac Promotes Flavors Via Sampling Campaign, TourFocus on TacticsINTERACTIVE MARKETINGMTV Grabs Air with Virtual Skate Park PromotionCars.com Revs Marketing Blitz with Super Bowl AdsMySpace to Make Space for Outsiders’ WidgetsPREMIUMS & INCENTIVESDunkin’ Donuts Launches Perks ProgramFSI Coupons Offer $320 Billion in Incentives in 2007: ReportCar Renters Selling Carbon Offsets |