Marketing Research
Proprietary Research by PROMO
Annual Industry Trends Report
Sep 5, 2007 5:17 PM
It may not signal a boom. But growth in promotion marketing last year was hardly shabby.
Our annual survey reveals a blurring of advertising and promotions budgets. In fact, two-thirds of all firms now plan promotions as part of their overall marketing strategy. That's up from last year.
Even better, last year's marketing budgets were pretty evenly split among consumer promotion, general advertising and trade All of which means that promotion can no longer be viewed as below the line-a term that used to be an insult on Madison Avenue.
Click here for the full report....
Apr 1, 2006 12:00 PM, Kathleen M. Joyce
Earlier this year, some 1,500 media advertising execs gathered at the AAAA conference to discuss how to stem the outgoing tide. The day the conference...
Annual Salary Study
Jul 1, 2006 12:00 PM, By Andrew Scott
The hefty revenue increases many marketing agencies have posted in the past three years have begun to filter through the ranks, finding their way into...
Jul 1, 2005 12:00 PM, BY KATHLEEN M. JOYCE
The low-voltage economic rebound of the past two years has barely registered in most marketing departments. In particular, high ranking execs have seen...
Jul 1, 2004 12:00 PM, BY PATRICIA ODELL
As the economy recovers, the mantra from human resources consultants has been that long-patient employees will begin to migrate elsewhere unless their...
Event Marketing Trends Study
Jan 3, 2007 4:35 PM
Some brands cut back on event marketing in 2006, according to PROMO’s new proprietary trend survey. The good news is that many firms plan to increase event spending this year. And they are now better able to measure results....
Jan 1, 2006 12:00 PM, By Kathleen M. Joyce
This year's Event Marketing Trends Report shows that one-offs just don't cut it any longer, as marketers extend brand relationships far beyond the event, looking for long-term returns...
Trends in Premium & Incentive marketing
Aug 30, 2006 11:55 AM
Brands rely on incentive and premium programs to build consumer trial and loyalty. Two-thirds of respondents to PROMO’s third annual P&I; Study indicated that their incentive program is designed to build consumer/brand loyalty. This year, the benchmark report includes trends in program goals, spending, ROI tracking, and much more...
Sep 1, 2005 10:11 AM, Proprietary Research from PROMO Magazine
The dollar still reigns as the No. 1 most popular type of consumer and
employee incentive, according to PROMO's second annual Premium & Incentives Study....
Interactive Marketing Study
May 1, 2007 12:00 PM, By Larry Jaffee
Whether it's pushing an e-mail to a targeted list or luring people to a special-interest Web site, online tactics have never been put to greater use by...
Apr 1, 2006 12:00 PM, by Kathleen M. Joyce
Dot-bomb? Internet implosion? The year 2001 may have been notorious for the nosedive taken by so many Web-based companies, but it was a lifetime ago for...
The Marketer's research store
Need the data? Want to dig deeper than the current year? Search here for research findings, including proprietary research commissioned by the editors of PROMO. These original studies include a rich body of data that may be used to develop strategies across all the various tactics involved in promotional and integrated marketing.
PROMO Research includes:
• Annual Trends Reports
• Event Marketing Studies
• Entertainment Marketing Studies
• Annual Salary Reports
•
Annual Premium & Incentives Studies
Go to PROMO’s Research Store now
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Research in the News
Mar 5, 2008 6:03 AM, PROMO P&I;, By Richard Tedesco
Rewards programs may draw some return business, but developing truly loyal customers requires more than special offers....
Feb 29, 2008 6:02 AM, PROMO Xtra, By Brian Quinton
Brands that came early to the social media channel tend to mine it for insights into what their consumers are saying and thinking. Latecomers tend to view social media—including anything from blogs and discussion boards to MySpace pages and video aggregator sites—as one more way to get their marketing message out, according to a new survey....
Feb 29, 2008 6:01 AM, PROMO Xtra, By Amy Johannes
GameStop TV, the customized in-store TV network for GameStop, helped increase retail sales of advertised products by 19% to 36% in locations where it was shown, according to a recent study....
Feb 27, 2008 6:01 AM, PROMO Xtra
Overall advertising revenues worldwide are projected to reach $707 billion by 2012, with much of the growth coming from interactive advertising formats, according to latest forecast from the Kelsey Group market research firm. That’s up from just over $600 billion last year....
Feb 26, 2008 6:04 AM, PROMO Xtra, By Richard Tedesco
Forget the Beijing Olympics. The top event destination among sports enthusiasts is this year’s Major League Baseball All-Star game at Yankee Stadium in the Bronx, NY....
Feb 20, 2008 6:01 AM, By Amy Johannes
When it comes to loyalty, consumers aren’t too willing to give up their favorite brands. But marketers who are adapting to the changing times and to consumers’ needs are finding new loyal followers....
Feb 20, 2008 6:01 AM, PROMO Xtra
New research from Nielsen Online suggests that marketers hoping to catch the eye of women 18 to 34 should skip the YouTube campaigns and opt instead for the Web sites of broadcast TV channels. ...
Feb 15, 2008 6:02 AM, PROMO Xtra
When it comes to buying products and providing credit-card data over the Internet, the kids are all right, but Nana and Grampy just feel a little weird....
Feb 12, 2008 6:04 AM, PROMO Xtra, By Richard Tedesco
Branded entertainment marketing grew 14.7% to an all-time peak of $22.3 billion in 2007 and is expected to grow by 13.9% to $25.41 billion this year, according to a report from PQ Media....
Feb 5, 2008 6:05 AM, PROMO Xtra, By Richard Tedesco
Giant carrier pigeons, disciplinary Dalmatians, Underdog and screaming squirrels were among the characters animating this year’s most effective Super Bowl ads....
Feb 4, 2008 6:01 AM, PROMO Xtra
Given the bleak predictions about the economy, retailers have mixed feelings about the strength of Valentine’s Day sales. ...
Feb 1, 2008 12:00 PM
Language obviously is a distinguishing cultural characteristic for immigrants to the U.S. But in other respects they're no different from ancestors of...
Feb 1, 2008 6:01 AM, PROMO Xtra
Whichever team wins the Big Game on Sunday, retailers will be big winners with a windfall of product sales from Super Bowl promotions this year....
Jan 30, 2008 6:02 AM, PROMO Xtra
Spending on experiential marketing is getting a boost this year, according to a new survey by Jack Morton Worldwide....
Jan 15, 2008 6:03 AM, PROMO Xtra, By Amy Johannes
The National Retail Federation is forecasting a 3.5% increase in retail sales this year, the lowest hike since 2002....
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PROMO'S 2007 P&I; SURVEY
Executive summary:
Employees and customers are both getting and expecting premiums and incentives, Promo survey shows. Of the 738 marketers who participated in our annual P&I; research, 43% plan to increase their employee perk budgets in 2008, up from 28% who offered such programs this year. And the numbers are similar for consumer incentive programs. Next year they're set to jump to 48.3%, up from 35.4% this year.Read on to find out about the most popular incentives, where and how premiums are offered and how return on investment is measured.
Download the full report
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In an industry littered with competition and product variation, promotional suppliers, event marketers, agencies, and other promotional vendors need to re-evaluate the ways in which they collect data and communicate with potential customers. No longer are recipients tolerating irrelevant marketing materials, via email or any other medium. Sending relevant, targeted offers that they WANT to receive is essential in order to acquire new customers and grow your business.
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