Promo's Most Popular Articles
Here are Promo's Top Ten most read articles for the past six months.
My Coke Rewards Tackles Complaints
Coca-Cola has hit a few bumps in the road following the February launch of its first consumer loyalty program.
Chat boards and message boards have been buzzing about problems with point values, disappearing prizes, wish lists and expiration dates, some even referring to the program as "My Coke Rewards Scam." Some of its more than 2 million members have contacted Coca-Cola, and the company has taken action as part of a continuous evaluation of the program, said Coca-Cola spokesperson Scott Williamson....
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Gap Rolls Out Kids Casting Call for Models
Gap is back with a new search to find new baby and kid models for its brand.
The retailer has teamed up with Kodak and its EasyShare Gallery with a national contest asking people to submit online photos of children aged four and under. The promotion gives children the chance to star in an upcoming babyGap and GapKids campaign. ...
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Gap Puts Contest Winners on TV
Gap's How Do You Wear It? contest invites entrants to submit photos of themselves in Gap attire. Consumers get to vote online for their favorites in six categories; those winners will appear on Sony Pictures Television's syndicated TV show Life & Style, a one-hour daily talk show....
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Lane Bryant and Ford Models Launch Model Search
Lane Bryant and Ford 12+ are looking for a few good models to visually represent the plus-size apparel retailer in future campaigns.
Women size 14 and larger can enter to win a $25,000 modeling contract with Ford 12+, the plus-size division of Ford Models, Inc., from now through June 11. Contestants may apply at any Lane Bryant store or at www.lanebryant.com by submitting an application, a color close-up face photo and a color full body photo. ...
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Wrigley Targets Teens with 5 Gum
Wm. Wrigley Jr. is getting ready to launch “5,” a sugar-free gum that adds a temperature twist to strong flavors.
Three flavors roll out in the summer launch: Rain, spearmint that tingles; Cobalt, peppermint that cools; and Flare, cinnamon that warms up as you chew it....
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Vanity Stores Bring Mandy Moore
Fashion retailer Vanity Stores has launched a new text messaging-based sweepstakes to promote singer and actress Mandy Moore’s new album for a chance to attend a world premiere of her new movie....
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PROMO's 2007 Interactive Marketing Awards Winners
Here they are — the eight first-prize winners of PROMO's 2007 Interactive Marketing Awards. Each of these brands created a groundbreaking campaign, using everything from e-mail to advanced Web site technology. Some created contests, others improved their search engine marketing. Some partnered with outside firms, the rest went it alone. Want to learn from the best? We tell how they did it — and the results they achieved....
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Special K to Launch Water, Protein Bars
Kellogg Co. will extend its Special K brand into fitness categories this fall with a line of protein-fortified products.
Kellogg will bow Special K20 Protein Waters, Special K Protein Snack Bars and Special K Protein Meal Bars in November, with aggressive advertising and marketing support.
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Here are Promo's Top Ten most read articles for the past six months.
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Oct 1, 2007 12:00 PM, By Ronald R. Urbach, Esq.
When the magic words are uttered, We need to take action to protect our children, what is the reaction of any law-abiding person of high moral character?...
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