Coupons and Other Promotional Tactics
Mar 10, 2008 6:03 AM, PROMO Xtra, By Patricia Odell
Patricia.odell@penton.com
Mar 7, 2008 6:01 AM, PROMO Xtra
Mar 6, 2008 6:03 AM, PROMO Xtra, By Richard Tedesco
Mar 4, 2008 6:01 AM, PROMO Xtra
Feb 28, 2008 6:05 AM, PROMO Xtra
Feb 25, 2008 6:02 AM, PROMO Xtra, By Richard Tedesco
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 CAMPAIGN SPOTLIGHT
Walt Disney Pictures is pushing its latest Santa Claus franchise with a 45 million-piece mailing from Valpak and a sweepstakes dangling the chance to win a holiday family reunion.
More campaign profiles
Issues, Research, and Trends:
Cause Marketing
By Betsy Spethmann
U.S. shoppers can expect to see a lot more red this year as Product RED, a celebrity driven charity, adds new partners and products. But it remains to...
Pick Your Partners Walk for the kids? Support the local library? PROMO's Annual Planning Guide will help you choose cause marketing partners from worthy organizations....
Ben & Jerry's, Nike and Things Remembered are three distinctly different companies, but share a common thread when it comes to cause marketing: They get their employees on board....
The news out of southern Asia keeps getting worse. As this issue of PROMO goes to press, the impact of the Dec. 26 earthquake and tsunami has reached...
Coupons/FSI
U.S. marketers spent $7.23 billion on couponing in 2005, up a slight 0.4% from 2004, per PROMO estimates based on industry statistics. That includes distribution,...
Whether its a “snip- snip” from a free-standing insert or the “click-click” of a downloadable offer, coupon distribution...
The majority of American consumers clip coupons and its not all about the discounts—it's also about the hunt....
Coupon distribution via free-standing insert was up 7.7% in 2004, according to TNS Media Intelligence, to 251 billion offers the fastest growth rate the...
Sponsorship
Andrew Scott
Whoever said rolling stones gather no moss should consider what Sprint pulled off with its Rolling Stones half-time show at Super Bowl XL in Detroit in...
It's been said that as many people watch the Super Bowl for the commercials as they do the Big Game. Annually the most-viewed television show, it gives...
Sponsorship spending grew 8.4% in 2004, the highest amount since 2000, and will grow again in 2005, according to Chicago-based sponsorship analysis group...
After fouling out with the NFL (May PROMO), Coca-Cola Co., Atlanta, struck a four-year sponsorship agreement with the National Basketball Association....
Direct Marketing
Direct mail is often looked at as the ol' fuddy duddy, the tri-fold sweeps offer that ends up in the trash without a second glance. And while the tactic...
A fearless prediction: 2007 is going to be a banner year for direct marketers. ...
Direct marketing companies are planning to hire more workers this fall than at any time since 2001.
...
Direct mail was the most popular channel used by Hispanics that made direct response purchases, followed by DRTV and online marketing....
Fulfillment
The fulfillment of marketing offers has become a two-sided coin in recent years, as traditional, order completion has been supplemented by virtual delivery...
There is a slight shift in the wind: many promotional products distributors no longer want to focus solely on the niche of selling promotional products, but want to expand their businesses by offering additional services to clients....
Technology combined with a drive for customer service pushed fulfillment revenues up 14% in 2004, to $4.7 billion from $4.1 billion in 2003. Not only...
Specialty Printing
With so much attention being focused these days on digital and face-to-face marketing, has specialty printing lost its relevance? Hardly, but printers...
Specialty printers' presses ran strong in 2004 as promotional marketers kept the ink flowing. Though more campaigns migrated to the Web, brands continued...
Procter & Gamble is soliciting ideas to print on Pringles crisps....
At a New York Target store, one gift card among the many is dye-cut in the shape of a red shopping basket...
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Top Story
Feb 7, 2008 6:05 AM, PROMO Xtra, By Richard Tedesco
In its first national cause marketing campaign, Jiffy Lube is encouraging women to focus on their cardiovascular health.
Related Articles
Across the tactical spectrum
Mar 10, 2008 6:03 AM, By Patricia Odell
Patricia.odell@penton.com
Mar 7, 2008 6:03 AM
Mar 7, 2008 6:01 AM
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PROMO'S 2007 P&I; SURVEY
Executive summary:
Employees and customers are both getting and expecting premiums and incentives, Promo survey shows. Of the 738 marketers who participated in our annual P&I; research, 43% plan to increase their employee perk budgets in 2008, up from 28% who offered such programs this year. And the numbers are similar for consumer incentive programs. Next year they're set to jump to 48.3%, up from 35.4% this year.Read on to find out about the most popular incentives, where and how premiums are offered and how return on investment is measured.
Download the full report
Featured Webinar
In an industry littered with competition and product variation, promotional suppliers, event marketers, agencies, and other promotional vendors need to re-evaluate the ways in which they collect data and communicate with potential customers. No longer are recipients tolerating irrelevant marketing materials, via email or any other medium. Sending relevant, targeted offers that they WANT to receive is essential in order to acquire new customers and grow your business.
Learn more now...
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