Cover Story

Radio Lives

Nov 1, 2007 12:00 PM, By Richard Tedesco

In 1951, radio promotions pioneer Todd Storz caused legendary traffic jams in Omaha, Neb., when his local station KOWH gave clues to listeners where they...

Features

The Latin Club

Nov 1, 2007 12:00 PM, By Patricia Odell

Veronico Trujillo was hungry for a handmade tortilla. But he couldn't find a good one, so he opened a small shop in Los Angeles called La Tortilleria...

MmMMcDonald's

Nov 1, 2007 12:00 PM, By Patricia Odell

Granted, young adults are too old for the Happy Meal. But they're just the right age for McDonald's other products, and the brand has turned to music...

Justly Enriched

Nov 1, 2007 12:00 PM, By Amy Johannes

Thinking of starting a promotional campaign? Save your money until you know your staff is behind you. That seems to be the view, at least in part, of...

Commentary

Blowin' in the Wind

Nov 1, 2007 12:00 PM, Larry Jaffee Editor in Chief

The music industry is reeling. With every report of a double-digit drop in CD sales, another nail is delivered in the coffin of physical media. After...

The Burden is On You

Nov 1, 2007 12:00 PM, Patricia Odell

I'm a longtime Verizon Wireless customer, but it took an article in the New York Times last month to make me aware that the company plans to share my...

Trend Spotting

Nov 1, 2007 12:00 PM, Daniel Levine

One of the Most powerful steps a product or brand can take to get an edge on competitors and make more money is to respond to cultural developments in...

Letters

Crumb on Marketing

Nov 1, 2007 12:00 PM

Editor's note: Want to know what the other side thinks? I received the following hand-written letter from legendary comic book artist R. Crumb in response...

The Players

Jump!

Nov 1, 2007 12:00 PM, Brian Quinton

Carmela Leon watched the women jumping and shook her head. Not me, not today, she laughed. And not in these shoes. Her footwear may have kept her from...

Resuscitating Morris

Nov 1, 2007 12:00 PM, Richard Tedesco

It's a myth that cats have 9Lives; they might have a tenth. The venerable cat food with the clever name was on its last legs. It needed a new lease on...

Pomp and Circumstance

Nov 1, 2007 12:00 PM, Richard Tedesco

Experiential usually implies an event experienced by many. Wells Fargo's horse-led coaches in the annual Tournament of Roses Parade this coming Jan. 1...

Campaign Index

Nov 1, 2007 12:00 PM

CONAGRA FOODS Shrek's Quest for the Crown ConAgra Foods is running on an-pack promotion and instant-win game featuring six of its products tied to the...

Retail

Goes Best With

Nov 1, 2007 12:00 PM, Richard Tedesco

Visa has been trying to nudge its upscale customers to use their credit cards in connection with a wine pairing pilot program for the home and in local...

Fashionable Fixtures

Nov 1, 2007 12:00 PM, By Sharon Love

It's no secret that the lifestyle trend in retail has been successful. The Lifestyle Center as a retail format has transformed the American shopping experience....

Trade Off

Nov 1, 2007 12:00 PM, Amy Johannes

What gets promoted at retail is not by accident or left to the whims of individual store managers. A new study released in September by retail consultancy...

Interactive

Very Internet People

Nov 1, 2007 12:00 PM, Brian Quinton

Social networks are great Just ask the 40 million active users who have joined Facebook since its launch in 2004. And advertisers have also felt their...

Experiential

Say Cheese

Nov 1, 2007 12:00 PM, Patricia Odell

You could tell you were in the right place by the smell in the air: a wafting whiff of cheese fondue simmering with wine and herbs. Go straight through...

Marketplace

Rebate Ruckus

Nov 1, 2007 12:00 PM, Jerry Weiss

Consumer rebate programs are under siege. Complicated redemption rules, high resubmission and rejection rates and long waits for checks have triggered...

Promoland

A Dazzling Palette

Nov 1, 2007 12:00 PM

What's driving eyeballs to packaging? Color. And 2009 (that's right, plan ahead) is expected to be the year of cleaner and brighter hues. Yellow is making...

Oops, She Did It Again

Nov 1, 2007 12:00 PM, Larry Jaffee

Back in the day when Britney Spears didn't wear wigs, the then-fresh young talent and face was apparently a hot property for product endorsements. Rewind...

Forever Finicky

Nov 1, 2007 12:00 PM

9lives has resurrected Morris the Cat to be its mascot. Why not? Nothing else was working, as our story on page 10 explains. The new cat is actually the...

			A panel of professionals answers your questions. Submit your questions.
		Michael McKelvie Gift Cards and Reward Cards			Bob Bell Tie-in Partnerships
		Dave Hunt Rebates			Bruce Hollander Sweepstakes
		Joel Parent Interactive			Become an Expert More Info