NEWSLETTERS

	Promo Interactive
	Promo P&I
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Premiums & Incentives

IN THE NEWS

Starbucks Creates New Customer Experience

Mar 21, 2008 6:02 AM, PROMO Xtra

Dreyer’s Offers CDs with In-Store Purchase

Mar 20, 2008 6:03 PM, PROMO Xtra, By Amy Johannes

Miller Ties Rewards to Ad Campaign

Mar 19, 2008 6:06 AM, PROMO P&I;, By Richard Tedesco

Hershey’s Adds Rewards to Earnhardt-Branded Bars

Mar 19, 2008 6:05 AM, PROMO P&I;, By Amy Johannes

Harrah’s Expands Total Rewards Program

Mar 19, 2008 6:04 AM, PROMO P&I;, By Richard Tedesco

RecycleBank Rewards Recycling with Gift Cards, Coupons

Mar 19, 2008 6:03 AM, PROMO P&I;, By Amy Johannes

Vesdia Names Holmquist as CMO

Mar 19, 2008 6:02 AM, PROMO P&I;, By Amy Johannes

NEWS FROM THE WIRES

Starbucks May Push Loyalty Card After Losing Patrons
( Bloomberg )

Road Reduction
( Wall Street Journal )

AOL Launches Paperless Coupons Service
( AP )

Wachovia to Drop Visa Rewards for its Own Program
( Baltimore Business Journal )

CAMPAIGN SPOTLIGHT

Dunkin’ Donuts Offers Incentives to Boost Stored-Value Card Sales

Dunkin’ Donuts is doling out extra incentives to promote its branded stored-value cards....

More campaign profiles

Issues, Research and Trends

Gift Card Spending to Top $50 Billion by 2012: Study

Dec 12, 2007 6:01 AM, By Amy Johannes
Amy.Johannes@penton.com

Spending on gift cards is expected to hit $52.2 billion by 2012, up from $40 billion this year, according to a new Packaged Facts report....

Gift Cards Rival Cash as Employee Incentives: Study

Nov 28, 2007 6:06 AM, By Amy Johannes Amy.Johannes@penton.com

Gift cards are outpacing cash as the gift of choice when it comes to employee recognition, according to a recent survey....

PROMO 2007 Industry Trends Report

Sep 5, 2007 5:17 PM

It may not signal a boom. But growth in promotion marketing last year was hardly shabby. Our annual survey reveals a blurring of advertising and promotions budgets. In fact, two-thirds of all firms now plan promotions as part of their overall marketing strategy. That's up from last year. Even better, last year's marketing budgets were pretty evenly split among consumer promotion, general advertising and trade All of which means that promotion can no longer be viewed as below the line-a term that used to be an insult on Madison Avenue. Click here for the full report....

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P&I; Calendar of Events

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Top Story

Miller High Life's appealing ad campaign has sparked a loyalty program for Miller gear.

Miller Ties Rewards to Ad Campaign

Mar 19, 2008 6:06 AM, PROMO P&I;, By Richard Tedesco

Miller High Life has created a loyalty program offering fans a chance to own a Miller shirt like the one worn by its discerning deliveryman in the popular ad campaign.

The delivery shirt is one of several branded Miller items, including T-shirts, duffle bags, key chains, fire pits, baseball caps and boxer shorts that people can receive through a point system by buying beer.

Inventive Incentives

Miller Set to Sample New Brew in Southern States

More Premiums & Incentives

Best Buy to Send HD DVD Buyers Store Cash

Mar 21, 2008 6:03 AM, PROMO Xtra

Starbucks Creates New Customer Experience

Mar 21, 2008 6:02 AM, PROMO Xtra

Dreyer’s Offers CDs with In-Store Purchase

Mar 20, 2008 6:03 PM, PROMO Xtra, By Amy Johannes

PROMO'S 2007 P&I; SURVEY

Justly Enriched

Executive summary:
Employees and customers are both getting and expecting premiums and incentives, Promo survey shows. Of the 738 marketers who participated in our annual P&I; research, 43% plan to increase their employee perk budgets in 2008, up from 28% who offered such programs this year. And the numbers are similar for consumer incentive programs. Next year they're set to jump to 48.3%, up from 35.4% this year.Read on to find out about the most popular incentives, where and how premiums are offered and how return on investment is measured.
Download the full report

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