Call for entries is open for the 2008 Interactive Marketing Awards!
Call for Entries is Now Closed

The 2008 Interactive Marketing Awards will be presented at the Interactive Promotion Summit, in Las Vegas, April 30-May 2. For more information on the event, visit www.promotionsummit.com.

2007 IMA WINNERS

PROMO's Interactive Marketing Awards honors the best and brightest in effective interactive marketing—and recognizes the valuable role that interactive tactics play in motivating consumer response and creating strong, exciting brands.

Click here to view the 2007 winners!

Click here to view the 2006 winners!

Enter your campaign in one of these 8 categories:

• Viral Promotion
  For campaigns that incorporated friend-to-friend components to build reach, create brand ambassadors and drive sales.
  
  
• SMS/MMS Mobile Marketing
  For campaigns that engaged consumers via short message service or multimedia message service technologies, to build brand engagement and drive sales.
  
  
• Internet-based Trial Recruitment
  For campaigns (such as digital sampling or coupon programs) that used the Web to engage consumers with a product or company for the first time.
  
  
• Internet-based Loyalty Marketing
  For campaigns that used Web-based programs to engage employees or consumers and build their affinity for a company or brand product over time.
  
  
• Promotional Web Site
  For either interim or long-standing Internet sites that supported an overarching integrated consumer-targeted promotional campaign, or integrated program targeting employees, sales reps or distributors.
  
  
• New Media
  For programs that used social networking, podcasting, blogs, RSS or other new media to build brand engagement and drive consumer behavior.
  
  
• Search Engine Marketing
  For programs that leveraged SEM to drive brand promotion.
  
  
• E-mail Marketing
  For programs that used electronic direct marketing to drive brand promotion.
  
  

One Best Overall Interactive Marketing Campaign is selected from among the the category winners.

Sony Entertainment Da Vinci Code on Google
Takes Top 2007 IMA

How do you create buzz for a movie based on a world-famous novel? Sony Picture Entertainment pulled that off last year when releasing The Da Vinci Code.

Working in partnership with Google, Sony offered daily puzzles for 24 days, basing them on characters and plotlines from the upcoming motion picture.

“The book was a cultural phenomenon,” says Dwight Caines, executive vice president, worldwide digital marketing strategy for Columbia TriStar Marketing Group. “We asked, ‘How do we get the audience to opt in?’”