PROMO Advertiser Information

Have you seen the NEW PROMO?

Watch this and find out how PROMO is changing...

Want to be a part of the BIG changes at PROMO?

Contact your sales rep for more information on advertising with PROMO:
Bryan Benjamin, (212) 204-4238, bryan.benjamin@penton.com
Barbara Paul, (203) 358-4320, barbara.paul@penton.com

Ideas.

PROMO is the inspiring resource for all promotion marketers, and provides the ideas marketers need to create powerful promotions: behind-the-scenes strategic insights; tactical “how-to” information; case studies of results-winning campaigns; and definitive analyses of the trends across the industry. PROMO also helps marketers integrate each promotion tactic – from ad specialties to licensing to sampling – seamlessly into their overall brand strategies.

Connections.

PROMO is the conduit for the most valuable connections that marketers make. PROMO helps marketers implement ideas that build customer relationships; tie all facets of a campaign into an integrated strategy; link marketing investments with measurable ROI; and connect with the suppliers who make their promotions happen.

Brands.

Strong, profitable, sustainable brands are what marketers strive for – and why marketers need PROMO. Promotion is a crucial element in brand strategy; it’s a proven tool for generating sales and creating loyal customers across all market categories, consumer segments and media channels. PROMO provides the ideas and connections that marketers use to make brands thrive.


Find information about our sister publications and events:


Leslie Bacon
Group Publisher
(203) 358-4145
leslie.bacon@penton.com

Bryan Benjamin
Associate Publisher
(201) 845-2444
bryan.benjamin@penton.com

Barbara Paul
National Sales Manager
(203) 358-4320
barbara.paul@penton.com

Alan Steen
Sourcebook/Resource Center/Classifieds
(203) 358-4191
alan.steen@penton.com

Cynthia Foristel
Sourcebook/Resource Center/Classifieds
(203) 358-4378
cynthia.foristel@penton.com


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