Search Tie-in PartnershipsQ/A ArchivesMarch 2008
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Bob Bell It’s no exaggeration to say that Bob Bell has steered Centra Marketing & Communications LLC, a company he founded in 1996, with drive and dedication. The result of his labor...more»»
fan promotion from sponsor and pro sport I don’t know where to go with a fan appreciation series if competition events that tie in witjh the sport and sponsor. It is a vehicle that can be on tv, sota like a reality sow, but note extreme as whats on tv now. It follows a sports tour thru the US and has so much opotiential. I am an avid fan of the sport and hav spents the last 2 years developing this promotion. I went to the sponsor direct ( ford which is one of many ) and they pointed me in the direction of the sportt. I know I’m totally vague with the info I have supplied here, but I don’t want my ideas done an me not being involved. I don’t know if you can help, but you have to keep trying. Thanks, Scott A. Zaretzky Scott Z., very good question. Everyone wants to sell the "big idea", and want the " magic bullet" of ownership. The first approach is to contact sponsors directly. If that falls flat, it is best to connect with an agnecy which can navigate sponsorship sales and get a peice of the action upon sale. I would also recommed a NDA (non disclosure) be drafted for signature with whomever you select to partner with. Thank you for "asking"!.
How to sell Premiums Hi Bob. Kelly, there is a publication titled PREMIUM INCENTIVE BUSINESS. Paul Hennessy is the publisher/owner. He can be reached at paul@pipmag.com. Great publication. These folks can lead you in a solid direction. In recent years the premium industry dynamics have shifted and these folks have stauyed the course. Best Wishes.
National Sponsorships I’m working on a National Sponsorship program that will be the first of it’s kind. What is the best way to get in front of the decision makers for sponsorships? Trade shows, direct mail? For those that outsource this to thier ad agency, what’s the best way to reach them also? Brandon, knock on the front door of potential sponsors whether it be marketing or PR. Sound ideas are always welcomed for review.
Small college partnerships Hi Bob. Thanks for your expertise. I work in development for a small liberal arts college in the norhteast, and we are in the midst of a capital campaign that includes within it improvements to our athletic facility. It seems that naming opportunities and tie ins are difficult at this level of athletics (division II, priamrily), as most companies affiliated with athletics tend to donate product and not money. Are you aware of any innovative ways to engage partnerships that go beyond gifts in kind? Kevin, suggest you contact IMG out of Cleveland or New York City. These folks have the ability to connect with naming sponsorships.
Finding Positions in Tie-in Partnerships Dear Bob, Heather, thank you for your note.
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