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March 2008

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TheRebateCompany

Rebates

sponsored by TheRebateCompany


Dave Hunt

Dave Hunt
President
TheRebateCompany

(800) 365-4844

TheRebateCompany has taken a refreshingly different approach to the rebate business by combining a consumer-experience focus with faster validation and unique payment options.

They validate consumer and retail rebate submissions in days, not weeks and can utilize their unique payment solution partnerships (American Express® branded reward cards, PayPal®) to offer rewards that are exciting, cool and fast.

TheRebateCompany fully understands that consumers love the value of rebates, but hate the long wait and wondering if they’ll receive their reward. They’re also experts at managing employee, distributor & rep incentive programs via their Incentive Management tools and re-loadable reward cards, as well as validating and compiling instant savings coupon redemption from retail.

As founder (in 1988) and chief strategist for TheRebateCompany, Dave has tremendous insight to what needs to change in the rebate industry, especially in terms of consumer satisfaction, process, payment options and Sarbanes-Oxley/Unclaimed Property compliance standards.


Featured Question

Is it a possibility of working for you from home ?
Posted by mansoora from mississauga, ON, CA on February 10, 2007

If i want to work at home putting in data of rebate coupons 7 days a week, does your company give this opportunity for home moms to be a part fo this estemed organization. is there any contact where i can speak directly and expalin in detail.

thanks

mansoora

Thanks, but sorry, no - we do not outsource our data input. It's all managed in-house so we can fully ensure speed and accuracy.


Featured Question

Gift Cards
Posted by Jan from Omaha, NE, US on January 14, 2007

I’m seeing more gift cards, reward cards, etc. being used all the time…is there an advantage to using them instead of using checks?

Great question! There are many advantages of using a plastic "reward" card over a check. The most important is the ability to customized a card - which literally takes your brand message and logo right to your customer's wallet. That's pretty powerful brand reinforcement. Once deposited, the value of a check goes to the consumer's bank account - but a reward card stays in their wallet and research shows it feels more like 'fun' money, giving them permission to splurge a little, thanks to your brand.

When you personalize the card to the consumer's name, you are making a direct connection with your brand. In addition, cards that are lost or stolen can be quickly replaced, protecting your reward investment.

We frankly see no downside to using reward cards and offer a full range of cards to suit your needs and level of customization.


Featured Question

Mail-in rebates vs. Instant Rewards
Posted by Dean on September 21, 2006

I’m thinking of running a promotion, but not sure if I should offer a mail-in rebate or an instant rebate at stores. I’m seeing an odd mix of both out there right now, so I’m wondering what you recommend?

We’ve found that many marketers have recently gone to instant, in-store savings due to a number of factors, but largely due to pressure from retailers who grew tired of consumer complaints about the wait times and growing mistrust of the mail-in process. What they found, however, were a number of issues: 1. Since everyone gets the reward, it becomes very expensive 2. When you lower the value of the offer (to make the cost manageable), you get less sales and 3. You need to manage the submission of the coupons from your retailers, in terms of validation, security/fraud issues, compilation, reconciliation and payment. We can do all of that for you. There definitely is a place for both, and we’re now seeing A shift back to mail-in, likely due to all of the above.

What you need to do is determine your consumer value proposition to the cost of the savings to the consumer. We believe the best compromise may be our ‘near instant’ payment solutions, which offer consumers the full discount and pay them quickly once they mail in the submission. Since we validate in days, not weeks, with our RebatePal™ process, we can actually send a reward payment via PayPal® within 10 days of receipt. We can also create a fully customized American Express® branded reward card for your campaign and have a personalized card sent directly to a consumer’s home. It saves time, gives a better reward and carries your brand right through to their wallet. With wireless carriers and subscription services (like satellite radio), we can even
facilitate a credit directly to the subscriber’s account.

As you can see, there is lots to consider and much depends on your product, the value of your reward and where you are placing your offer, but the good news is that there are many more options open to you now.


Featured Question

Guy with the bag on his head
Posted by Dean on September 15, 2006

I’ve noticed a few of your company’s ads that show the guy with the bag on his head and couldn’t help wonder what that was all about?

I’m glad you asked, as he’s an important visual representation of our dramatic differentiation from the rest of the rebate industry. You’ve heard the jokes about how horrible the rebate experience is - it even made Dilbert, where they referred to devious rebate marketers as “stinking weasels”. If you consider how poorly the industry has treated the consumer by making him wait months for his reward and not supporting the offer with proper call center support or communication - essentially leaving him on his own to ‘hope’ he gets a check, it’s no wonder why retailers like Best Buy said ‘enough!’.

Our business model is completely different. We are a transaction-based consumer service company. We make it cleartoconsumers who submit that we actually intend to send their reward and do so as quickly as possible to ensure an exceptional rebate experience. That’s why we process submissions in days, not weeks (or months) and staff a fullytrained call center 24/7, offer free customized self look-up websites, plus have additional support options such as eMail or text messaging.

And we support it all with robust, real-time, on-demand web-based reporting for clients.

Frankly, we simply felt that someone had to take a stand to stop the self-destructive cycle of not respecting consumers who had submitted rebate claims in good faith. So, to answer your question, the guy with the bag on his head represents everything that the industry has done to create such a negative feeling amongst consumers and retailers toward rebates.


Rebate Data Base
Posted by Mic from Myrtle Beach, SC, US on December 24, 2007

Do outlets and manufacturers normally retain and/or sell rebatee’s address info. Additionally, is there a data source to find out if the Casio WK 1800 Musical Keyboard ever offered a rebate either by Casio or a reseller? My interest relates to a clue on AMW missing person aired Dec 22.

There is no centralized database for manufacturer's rebates and a reputable rebate processor would not sell such information, so I would suggest that your only option would be to contact Casio directly. Good luck with your search.


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