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Search Engine Strategies heads to New
York with a new focus on the Interactive Marketplace. Our content
line-up includes key market makers from around the world, along with an
educational outline designed to address the issues Search Marketers face
each day. From universal search considerations in natural search, to the
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 | Johnsonville Sausage is getting
Chicagoans in the mood
for grilling season. |
Johnsonville Sausage wants people to think now about summer
grilling. To get them in the mood, it's staging an event at the John
Hancock Center in Chicago, where it was 34 degrees yesterday.
The event, which runs today from noon to 4 p.m., centers around a
30-foot mock barbecue grill. A 15-foot-long, 250-lb. replica of a
Johnsonville Brats sausage hangs about 50 feet above the grill,
suspended in the air with a crane.
The installation has been up for the past week to hype today's event,
said Ari Chasin, vice president of sales and marketing for Massivemedia,
the media and marketing company that handled the build.
Read more of this story
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Despite the dramatic impact and changes digital technology has had
on consumers and the media, the one constant is the demand and need for
great content.
"Content drives everything else," Anne Sweeney, the president of
Disney-ABC Television Group and co-chair of Disney Media Networks said
yesterday. "It drives opportunities, platforms, revenues and most
importantly, it drives consumers to our brands and your messages."
Read more of this story
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SeeSaw Networks, a digital out-of-home media network company, has
added new features that allow targeting based on customers'
routines.
The next generation of the online planning service, SeeSawAds.com,
allows media planners to plan against specific audience segments or
"life patterns." Five new patterns include Hispanic families, young
urban professionals, entertainment fans, nightlife enthusiasts and
families on-the-go.
Read more of this story
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MasterCard Worldwide is taking a new approach to its ongoing
"Priceless" campaign, this time awarding prizes through random magazine
inserts rather than basing them on its elite card customers' usage.
It's a "Priceless Search" for three envelopes to be inserted in the
April issues of several Conde Nast April issues. The travel prize -- a
trip for two to the Great Pyramids of Giza, Victoria Falls, the Taj
Mahal, the Great Wall of China, the Amazon, the Great Barrier Reef and
Machu Picchu -- will be tucked into copies of GQ, Conde Nast Traveler,
Vanity Fair and Wired.
Read more of this story
|
Cue the liquid handling DNA workstation.
The featured performers in investigative forensic police shows are not
just the scientists delving into details about DNA matching.
Read more of this story
|
A recipe contest featured on the Food Network cable channel and
sponsored by T.G.I. Friday's has produced its latest category winner, a
chipotle grilled steak sandwich.
The winning entrant? A manager of a Long Island Chili's Grill & bar
restaurant, one of Friday's rivals in the casual dining industry.
Read more of this story
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Public service announcements generally are not relegated to the
wee-morning hours of broadcasters' programming schedules, despite its
overnight stigma, according to a new report from WestGlen
Communications.
An analysis of 140 TV and radio PSAs that the consultancy and production
company tracked showed the majority were aired more than 1 million times
during normal waking hours
Read more of this story
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BEST BUY: has entered into a multi-year relationship with
Magic Johnson Enterprises to help the retailer strengthen its urban
market presence and deepen relationships with the company. The
relationship is designed to help Best Buy as it opens more stores in
highly populated, racially and ethnically diverse locations. Magic
Johnson Enterprises has worked with other top retailers on issues
related to diversity and multicultural consumers, such as Starbucks,
Burger King, NASCAR, Washington Mutual, Cadbury Schweppes, Lincoln,
T.G.I. Fridays and 24 Hour Fitness.
KRAFT FOODS: has launched a new extension to its Crystal
Light brand, Crystal Light Focus and Metabolism. The drink mix comes in
three flavors: Focus Citrus Splash, Metabolism+Peach Mango Green Tea and
Red Tea Mandarin. The products retail for $3.29 for a 10-count package
and $4.49 for a 14-count package.
TECATE: is pushing the upcoming boxing match between Juan
Manuel Marquez and Manny Pacquaio with a marketing campaign that
includes a $20 mail-in rebate for the HBO PPV event. The beer brand is
also giving away tickets to the WBC Super Featherweight Championship
fight in a local Las Vegas retail sweepstakes. The campaign will also
include an autograph session with the boxers before the March 15 event,
with an appearance from the Chicas Tecate.
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