Getting your share of booming online salesOnline retail sales topped $175 billion in 2007 and are expected to grow to almost $335 billion by 2012, according to Forrester. Retailers need to act today to enhance their customers’ experiences and provide even better customer service to get their share of this massive growth in online sales. Product information must be accurate so that customers can easily search for items using a variety of keywords, brands and names. Once they find products, they want to be able to compare on the basis of features as well as price. When customers buy core products, retailers need to take advantage of cross-selling opportunities to increase accessories attach rates. Then, when customers return to retail sites to find upgrades or consumables, they need to be absolutely confident that they are choosing items that are compatible with their existing products. Solutions that empower retailers and eTailersCNET Channel provides the leading solutions for online retailers and eTailers throughout the world, helping to solve the challenges of delivering comprehensive product information, maximizing cross-selling opportunities and assisting customers in finding the products they need. When consumers shop online, they’re not just looking for attractive websites and easy navigation, they’re looking for content. They want to search for the products that interest them, compare them to similar products, and ensure that they have all the details they need to make informed buying decisions. CNET Channel’s DataSource™ delivers standardized, normalized product information for over 3.8 million products from over 10,000 manufacturers in 35 markets and 14 languages. Your customers are empowered to search for products, make their comparisons and feel confident about their purchases. Some cross-selling technologies overwhelm customers with too many options or options that don’t relate to the product displayed, making informed purchasing decisions difficult. CNET Channel has a different approach. Intelligent Cross-Sell™ provides only a few options, explains in natural language why the product is an excellent match for the product being purchased and has a proven record of increasing accessories sales. Intelligent Cross-Sell takes the manual labor out of matching accessories to products and employs an easy-to-use interface that lets you select your own business rules for cross-selling, including brand, best-seller, remaining inventory quantity, and other criteria. Providing your customers with easy ways to re-order consumables, such as batteries, ink, toner and memory, can help you be the source your customers turn to for all their needs. CNET Channel’s hosted, multi-vendor Product Selectors can help your customers find compatible memory, ink and toner, or batteries and power products quickly. CustomersOur retail and eTail customers include:
Online Demo
QuickTours
NOTE: To ensure you can view these demos, please check that you have disabled your pop-up blocker and that you have the Macromedia Flash plug-in installed. |