2007 Sampling Program Planner

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Far more than simple "freebies," you know that samples can be an essential tactic in the effort to build brand trial and retention. The 2007 PROMO Sampling Planner is your index to regularly scheduled and/or targeted sampling programs available for the coming year.

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Promo Newsletters

PROMO Premium & Incentives

PROMO's P&I; E-newsletter is the bi-weekly source providing insights on the latest products, innovations, company news, launches, and more. As the premiums and incentives industry continues to grow, the P&I; E-newsletter keeps you informed about developments that affect your business and gives you a better perspective on this multi-billion dollar industry.

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PROMO Xtra

To stay ahead in today's fast paced promotion industry, marketers and agency execs turn to PROMO Xtra, the must-read e-newsletter from the editors of PROMO. Sent out three times each week, PROMO Xtra keeps them up-to-date on the latest news, ideas, mergers, campaigns, launches, and more.

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PROMO'S 2007 P&I; SURVEY

Justly Enriched

Executive summary:
Employees and customers are both getting and expecting premiums and incentives, Promo survey shows. Of the 738 marketers who participated in our annual P&I; research, 43% plan to increase their employee perk budgets in 2008, up from 28% who offered such programs this year. And the numbers are similar for consumer incentive programs. Next year they're set to jump to 48.3%, up from 35.4% this year.Read on to find out about the most popular incentives, where and how premiums are offered and how return on investment is measured.
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