Oct 9, 2007 6:03 AM
U.S. marketers spent $10 billion on online advertising in the first half of this year, increasing their Web ad budgets by about 26% compared with the first six months of 2006, according to the latest version of the Interactive Advertising Bureau’s quarterly ad report....
Oct 5, 2007 6:01 AM, PROMO Xtra
When it comes to trustworthy sources of information about products and services, consumers overwhelmingly put their trust in…other consumers, according to a new survey from Nielsen Research....
Oct 3, 2007 6:03 AM, PROMO P&I;, By Amy Johannes
Amy.Johannes@penton.com
Spending on incentive travel, motivational meetings and special events was $77 billion in 2006, a recent study by the Incentive Research Foundation found....
Oct 3, 2007 6:02 AM, PROMO P&I;
A record $35 billion is expected to spent on gift cards this holiday season, a 25% jump over the $27.8 billion spent last year, a recent survey found....
Sep 28, 2007 6:02 AM, PROMO Xtra, By Patricia Odell
Patricia.Odell@penton.com
The number of online retailers recognizing the value of sending out welcome e-mails to customers is on the rise....
Sep 27, 2007 6:05 AM, PROMO Xtra, By Amy Johannes
Amy.Johannes@penton.com
Spending on travel and merchandise incentives reached $46.1 billion in 2006, according to a new benchmark study by the Incentive Federation. ...
Sep 27, 2007 6:04 AM, PROMO Xtra
Financial services giant ING and automaker Honda ranked at the top of the list for customer brand experience, according to a new study.
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Sep 27, 2007 6:03 AM, PROMO Xtra, By Richard Tedesco
Richard.Tedesco@penton.com
Corporate college sports sponsorships in the U.S. will hit an all-time high of $515 million this year, according to independent research firm IEG....
Sep 25, 2007 6:01 AM, PROMO Xtra
The National Retail Federation is predicting that holiday sales will rise 4% this year to $474.5 billion....
Sep 24, 2007 6:03 AM, PROMO Xtra
Baby boomers planning vacation travel rely heavily on word of mouth and show little brand loyalty, according to a new study from Focalyst, a joint venture of AARP Service and the Kantar Group research firm.
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Sep 13, 2007 6:03 AM, PROMO Xtra
Environmentally friendly marketing may be the rage, but a recent poll found that retailers “green” messages are not necessarily swaying Gen Y buyers to a make a purchase....
Sep 5, 2007 6:03 AM, PROMO Xtra, By Brian Quinton
Brian.Quinton@penton.com
Marketers have rushed to adopt viral marketing tactics, but have largely failed to motivate consumers due to misdirected efforts, a new report from JupiterResearch found....
Aug 30, 2007 6:02 AM, PROMO Xtra, By Brian Quinton
The growing popularity of social networks such as Facebook and MySpace makes the sites attractive targets for online ad spending, but a new report from research firm IDC finds that the networks face some serious hurdles in monetizing their success with ads...
Aug 24, 2007 6:02 AM, PROMO Xtra
The growing use of the Internet to play video games is giving companies new reason to insert their marketing messages there...
Aug 23, 2007 6:02 AM, PROMO Xtra
Eighty-nine percent of household moms use the Internet at least twice a day, and 86% say they rely on search engines to find Web information...
Aug 22, 2007 6:03 AM, PROMO P&I;, By Amy Johannes
Retailers need to transform their loyalty programs, a new survey has found....
Aug 16, 2007 6:03 AM, PROMO Xtra
College students have a full supply of electronics to stay in touch with friends during school and plenty of money to spend....
Aug 8, 2007 6:03 AM, PROMO P&I;
Some 81% of people prefer gift cards as a birthday gifts, according to a recent survey. ...
Aug 8, 2007 6:02 AM, PROMO P&I;
Car owners who feel a personal connection to auto dealer service advisors will keep coming back, and buy their next car there....
Aug 2, 2007 6:02 AM, PROMO Xtra
The growing number of U.S. teenagers who are concerned about the environment are engaged Web surfers who buy online and enter sweepstakes....
Jul 3, 2007 6:01 AM, PROMO Xtra
Despite the popular of social networking sites and other online communities, they have little effect on influencing online retail sales, a new report has found.
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Jul 2, 2007 6:02 AM, PROMO Xtra, By Patricia Odell
Alcohol marketers "responsibility" advertisements comprised less than 3% of the nearly 1.5 million alcohol industry television advertisements that aired from 2001 to 2005, according to a new study released last week by the Center on Alcohol Marketing and Youth (CAMY) at Georgetown University.
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Jul 2, 2007 6:01 AM, PROMO Xtra
Wal-Mart again tops the National Retail Federation’s ranking of top retailers in the U.S., followed by The Home Depot and Kroger Co.
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Jul 2, 2007 6:00 AM, PROMO Xtra
Some 71% of teens and tweens visit social networking sites each week, a new study has found.
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Jun 27, 2007 6:04 AM, PROMO P&I;
Using data from frequent shopper programs to target direct-mail offers can boost sales nearly 26%, according to research from direct-mail and FSI giant Valassis....
Jun 25, 2007 6:01 AM, PROMO Xtra
Landing pages linked from e-mail marketing campaigns generally fail to grab attention quickly, according to a review of 150 Web sites by Silverpop, a Web marketing solutions provider. Furthermore, some pages are confusing and cluttered, prompting the visitor to quickly leave....
Jun 14, 2007 6:01 AM, PROMO Xtra
Consumers’ two biggest complaints about customer service call centers are not getting their problem solved on the first call, and communication problems with offshore call centers, according to a new consumer survey on call center service....
Jun 6, 2007 6:04 AM, PROMO Xtra, By Amy Johannes
Marketers looking to make a big splash with today’s urban consumer need to better understand what drives the group. ...
May 21, 2007 6:04 AM, PROMO Xtra, By Amy Johannes
Consumer groups are calling on the Federal Trade Commission to investigate digital food and beverage marketing of junk foods to children after a new report revealed that the technology is contributing to poor nutrition and obesity....
May 18, 2007 6:01 AM, PROMO Xtra
Baby Boomers are a fickle bunch.
This group, born between 1946 and 1964, were found to frequently switch brands across a wide variety of product and service categories including apparel, cars, prepared foods, airlines and more, according to a study by Focalyst, a market research and consulting firm
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