research focus: Interactive MarketingProprietary research from PROMO
PROMO's second annual research study on the marketing industry's investment in and application of interactive technology platforms.
More Reseach on Interactive MarketingAdvocates Prompt FTC to Investigate Digital Food MarketingMay 21, 2007 6:04 AM, PROMO Xtra, By Amy Johannes Consumer groups are calling on the Federal Trade Commission to investigate digital food and beverage marketing of junk foods to children after a new report revealed that the technology is contributing to poor nutrition and obesity.... Live from Las Vegas: 49% of Marketers Boost Online Spending: PROMO StudyMay 2, 2007 6:05 AM, PROMO Xtra Some 49% of marketers expect their online spending to grow this year with dollars flowing to e-mail marketing (55.5%), banner ads (37.6%) and e-mail newsletters (44.9%) among other tactics, according to PROMO’s annual Interactive Marketer Trends Study, which was released yesterday during the Interactive Marketing Summit in Las Vegas.... Live from Verge: Marketers Scrambling to Master Seven Norms for the 'Net Gen'Nov 2, 2006 6:03 AM, PROMO Xtra, By Kathleen M. Joyce They may have just learned to tie their shoelaces in the last year, but they are already veterans of digital technology—and marketers are utterly rethinking their branding efforts in order to successfully communicate with the "networked generation." ... Most Consumers Don't Want Cell Phone Ads: StudyNov 1, 2006 6:01 AM, PROMO Xtra, By Andrew Scott About a quarter (26%) of current mobile phone subscribers would watch cell phone ads in exchange for free applications, according to a study conducted by research firm Harris Interactive. ... Food Brands Use Plenty of E-Tactics to Engage Kids: StudyJul 20, 2006 6:05 AM, PROMO Xtra More than eight out of 10 of the top food brands that target children though TV ads also use branded Web sites to market to children online, setting the stage for longer time period spent interacting with food brands. ... PC In-Game Advertising to Grow $400 MM by 2009Jul 6, 2006 6:01 AM, PROMO Xtra In-game advertising in PC-based games is expected to more than quadruple in the next three years, according to a new survey. ... Live From the Digital Marketing Conference: Fox to Launch Search EngineJun 9, 2006 6:02 AM, PROMO Xtra, By Andrew Scott The search engine war is heating up with Fox Interactive Media set to launch its own search engine joining powerhouses Google, Yahoo and MSN. ... If the Content is Funny, It's Likely to be Passed OnJan 31, 2006 6:04 AM, PROMO Xtra The majority of U.S. adult Internet users share content with others via email, with jokes and cartoons being the most frequently forwarded content. ... Customer Satisfaction Dwindles in Online ShoppingJan 12, 2006 6:04 AM, By Andrew Scott As the curtain closed on the holiday shopping season, new figures indicate that consumers are 4% less satisfied with the online shopping experience than they were earlier in 2005.... Online Holiday Shoppers Spend $30 BillionJan 3, 2006 6:06 AM Online shopping brought in $30.1 billion during the 2005 holiday season, a 30% increase in online spending in the U.S. over 2004, according to a recent survey.... Small Number of Online Buyers Drive Almost Half of the BusinessDec 6, 2005 6:01 AM Only 18% of online buyers drive almost half (46%) of the spending, according to a report by Nielsen//NetRatings.... Black Friday Fruitful for Online RetailersNov 29, 2005 6:02 AM Millions of shoppers across the country may have camped out in front of retail stores on Black Friday in a bid to get first pick at the sales, but millions more sat at home and booted up the Net.... Live from Ad:Tech: According to Kids OnlineNov 9, 2005 6:12 AM, By Patricia Odell Number of Seniors Online Jumps 18%: StudySep 15, 2004 10:57 AM, By Patricia Odell Interactive Marketing: The Tempo SlowsJun 1, 2002 12:00 PM It's kind of strange to be talking in critical terms about a segment that grew 15.4 percent to $1.5 billion. But when the Internet is the segment in question,... |
PROMO'S 2007 P&I; SURVEYJustly EnrichedExecutive summary: Sponsored By:
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Focus on TacticsAT RETAILSalon Selectives to Renew Old Brand Name with New FormulaRetail Center Launches Cash Giveaway CampaignVirgin Megastores Rolls Out Digital Signage NetworkAGENCY FOCUSThe Marketing Arm Reorganizes; Promotes Belmont and TemperleyLime Names Promotions Directors, Hires OthersAllen & Gerritsen Add Brand Promotion to OfferingsEVENT MARKETINGRetail Center Launches Cash Giveaway CampaignSubway Celebrates Spokesman’s 10-Year Weight LossTecate Drives Long Beach Grand Prix EventsFocus on TacticsINTERACTIVE MARKETINGTassimo Webisodes Showcase Coffee, Office ComedyMcDonald’s Revives Online Game to Promote Fish SandwichCrystal Light, Mandy Moore Challenge Women in Online CommunityLEGAL/REGULATORYAGs Probe A-B, Miller into Alcoholic Energy Drink MarketingViral but VirtuousRoehm Ends Wal-Mart LawsuitPREMIUMS & INCENTIVESAlltel Observes Daytona 500 Win with Free MinutesAirTran Airways Drives Loyalty with ‘Pit Crew’ Service, ContestRed Lion Offers Bonus Points in Leap Year Promotion |
