NEWSLETTERS

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Entertainment Marketing

IN THE NEWS

Quiznos Follows 'Apprentice' Appearance with Promo

Mar 17, 2008 6:04 AM, PROMO Xtra, By Amy Johannes

MTV, Doritos Partner for Reality Series

Mar 14, 2008 6:05 AM, PROMO Xtra, By Amy Johannes

Kleenex to Produce Olympic-Themed Documentary

Mar 13, 2008 6:06 AM, PROMO Xtra, By Richard Tedesco

Forensics Equipment Placed on “CSI” TV Show

Mar 7, 2008 6:03 AM, PROMO Xtra

Hostess Runs Contest Tied to "Bee Movie" DVD Release

Mar 5, 2008 6:05 AM, PROMO Xtra, By Amy Johannes

ABC Plugs Oscar Promotion Around ‘Jimmy Kimmel Live’

Feb 22, 2008 6:04 AM, PROMO Xtra

CAMPAIGN SPOTLIGHT

Yahoo Launches Intern Contest Tied to Apprentice Premiere

Yahoo is rolling out a new contest linked to the newest season of The Apprentice, giving viewers a chance to predict answers to upcoming shows for a chance to win prizes...

More campaign profiles

Issues, Research and Trends

Box Office Buzz

Oct 1, 2006 12:00 PM, By Amy Johannes

Whether it was talking cars, sword-wielding pirates or a red-caped flying superhero, consumers' love affair with the movies reignited this year, ending...

TV Placements Overtake Film

May 1, 2005 12:00 PM, Amy Johannes

Doritos sales spiked in 2000, thanks to a prominent role in the premiere season of Survivor. NBC's The Apprentice showcases a brand in nearly every episode....

"Have It Your Way." The Burger King Corp.'s motto says it all and kept its promise this winter, driving fans of NBC's hit reality show The Apprentice from the boardroom directly into its restaurants and beyond....

Starring Role

Apr 1, 2005 12:00 PM, Amy Johannes

Thanks to TiVo, some boffo box-office hits and iPod, the stars aligned in 2004 to boost marketer investment in entertainment properties to new heights....

Top Story

Kleenex to Produce Olympic-Themed Documentary

Mar 13, 2008 6:06 AM, PROMO Xtra, By Richard Tedesco

Kimberly-Clark’s Kleenex brand will produce a documentary to record the emotions of athletes and fans around the Olympics as an extension of its “Let it Out” marketing campaign.

Linn Named to Nick Brand Marketing Post

Pepsi's Monster Breaks "Stuff" in Times Square

PROMO'S 2007 P&I; SURVEY

Justly Enriched

Executive summary:
Employees and customers are both getting and expecting premiums and incentives, Promo survey shows. Of the 738 marketers who participated in our annual P&I; research, 43% plan to increase their employee perk budgets in 2008, up from 28% who offered such programs this year. And the numbers are similar for consumer incentive programs. Next year they're set to jump to 48.3%, up from 35.4% this year.Read on to find out about the most popular incentives, where and how premiums are offered and how return on investment is measured.
Download the full report

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