E-Special Reports

Promo eSpecial Report: Interactive Marketing

In this special report on interactive marketing, Promo provides a status report on marketers that are flocking to the virtual world Second Life. Find out how Sears and Circuit City are parlaying their digital environment exposure, thereby reinforcing their real-world retail brands with millions of registered users.

Separately, we delve into the comprehensive e-viral program that Sephora, the perfume and makeup retailer, recently launched to add both more names and greater texture to its mailing list. Its plan was to figure out who the important names were-not just from their lifetime buying habits-but because of their influence among other prospects....

Leveraging Your Database

Not able to ignite a fire under those customers who haven't made a purchase lately? In this report, Promo offers five tips from experts on how best to dust off those inactive names in your database and turn them into profitable, loyal customers....

Getting in the Game

Spending on advergames hit $264 million in 2006, and is expected to triple to $676 million by 2009. The games can be likened to a first date: entertaining and engaging with the possibility of a reward if you get permission, like a year's supply of milk. That was the prize at the end of a contest the California Milk Processor Board tied to a wildly successful game it launched in March. In this special report from Promo you'll learn the do's and don'ts in developing, launching and marketing advergames from experts and top brands....

Dos and Don'ts for Managing E-Mail Addresses

The word is out: e-mail newsletters have proven their worth as a great vehicle for staying in touch with loyal customers. Maintaining the list of e-mail addresses-along with catering to the needs of the individuals themselves-is now the hard work. In this report you'll hear from some top brands on how they manage frequency schedules, falling opt-in rates, climbing opt-out rates, best practices and more....

Deals in the Dorm

Want to give college kids a discount? Try text messaging. Cell phones are ubiquitous on campuses across the nation making them an easy way for brands to reach cash-strapped students, who are always open to a discount or freebie. In this report, PROMO takes a look at how top brands like Domino’s and Dell Computers, as well as some locals like on-campus stores boost sales with a few of punches on a keypad....

Follow the Money

Brands are spending more on interactive marketing. But are they getting the return they need?...

TV Shows Try Online Promotions

Television has changed. It used to be that TV producers were interested only in one medium: Their own. But they've learned something from their brand sponsors. ...

Five Reward Programs That Keep Drivers Behind the Wheel

There’s a lot of woe on car lots nowadays: historically high fuel prices continue to undercut sales of the once-wildly-popular sport utility vehicles and trucks; meanwhile, nimble competitors are rolling out hybrids and other fresh designs that are capturing the attention of the few remaining consumers that didn’t buy new wheels with their employee discounts—last year....