NEWSLETTERS

	Promo Interactive
	Promo P&I
	Promo Xtra

Marketing At Retail

IN THE NEWS

Chicago Store Offers Free Furniture if Cubs Win It All

Mar 17, 2008 6:05 AM, PROMO Xtra, By Richard Tedesco

Wrigley Makes Over Gum with New Packaging, Flavors

Mar 14, 2008 6:03 AM, PROMO Xtra, By Amy Johannes

Salon Selectives to Renew Old Brand Name with New Formula

Feb 25, 2008 6:05 AM, PROMO Xtra

Retail Center Launches Cash Giveaway Campaign

Feb 22, 2008 6:03 AM, PROMO Xtra, By Amy Johannes

Virgin Megastores Rolls Out Digital Signage Network

Feb 20, 2008 6:04 AM, PROMO Xtra, By Amy Johannes

Taco Bell Gets Saucy with Brazilian Model, Sports Illustrated

Feb 19, 2008 6:05 AM, PROMO Xtra, By Brian Quinton

CAMPAIGN SPOTLIGHT

Reactrix Forms Mall Network For Animated Displays

Reactrix Systems is bringing its distinctive interactive displays to malls nationally through a series of deals the media company struck last week.

More campaign profiles

Issues, Research and Trends

Brave New Storefront

Nov 1, 2005 12:00 PM, By Kathleen M. Joyce

Ninety percent of all applications on the Internet have yet to be invented, according to the man who invented it in the first place. Now in his sixties,...

Black Friday Fruitful for Online Retailers

Nov 29, 2005 6:02 AM

Millions of shoppers across the country may have camped out in front of retail stores on Black Friday in a bid to get first pick at the sales, but millions more sat at home and booted up the Net....

Tuning In at the Shelf

Apr 1, 2005 12:00 PM, Betsy Spethmann

U.S. brands spent $18.45 billion on in-store marketing in 2004, up nearly 5% from the year before, based on PROMO estimates. In-store marketing including...

Partnering for Points

Mar 1, 2005 12:00 PM, By Betsy Spethmann

Tony Hart was in the airport, shopping online while waiting for a flight, when it dawned on him. He was eyeing a book on Amazon.com when he realized he...

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Top Story

Taco Bell Gets Saucy with Brazilian Model, Sports Illustrated

Feb 19, 2008 6:05 AM, PROMO Xtra, By Brian Quinton

In a promotional tie-in with the Sports IllustratedSwimsuit Issue, Taco Bell is giving Web visitors a chance to play virtual shutterbug with an actual SI model.

Wendy’s, Dr Pepper Partner for Regional Music Promo

Cheez-Its Teams with TV Guide for In-Store Promo

PROMO'S 2007 P&I; SURVEY

Justly Enriched

Executive summary:
Employees and customers are both getting and expecting premiums and incentives, Promo survey shows. Of the 738 marketers who participated in our annual P&I; research, 43% plan to increase their employee perk budgets in 2008, up from 28% who offered such programs this year. And the numbers are similar for consumer incentive programs. Next year they're set to jump to 48.3%, up from 35.4% this year.Read on to find out about the most popular incentives, where and how premiums are offered and how return on investment is measured.
Download the full report

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