PROMO Magazine Archives

Welcome to the PROMO Magazine archive page, where you can search each issue of PROMO Magazine by issue date by using the list below, or search by topic by using the search function at the top of each page our site.

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A panel of professionals answers your questions.
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  Michael McKelvie
Gift Cards and Reward Cards


  Bob Bell
Tie-in Partnerships


 
  Dave Hunt
Rebates


  Bruce Hollander
Sweepstakes


 
  Joel Parent
Interactive


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Promo Newsletters

PROMO Premium & Incentives

PROMO's P&I; E-newsletter is the bi-weekly source providing insights on the latest products, innovations, company news, launches, and more. As the premiums and incentives industry continues to grow, the P&I; E-newsletter keeps you informed about developments that affect your business and gives you a better perspective on this multi-billion dollar industry.

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PROMO Xtra

To stay ahead in today's fast paced promotion industry, marketers and agency execs turn to PROMO Xtra, the must-read e-newsletter from the editors of PROMO. Sent out three times each week, PROMO Xtra keeps them up-to-date on the latest news, ideas, mergers, campaigns, launches, and more.

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PROMO'S 2007 P&I; SURVEY

Justly Enriched


Executive summary:
Employees and customers are both getting and expecting premiums and incentives, Promo survey shows. Of the 738 marketers who participated in our annual P&I; research, 43% plan to increase their employee perk budgets in 2008, up from 28% who offered such programs this year. And the numbers are similar for consumer incentive programs. Next year they're set to jump to 48.3%, up from 35.4% this year.Read on to find out about the most popular incentives, where and how premiums are offered and how return on investment is measured.
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