Annual Industry Trends ReportProprietary Research from the editors of PROMOPROMO 2007 Industry Trends ReportSep 5, 2007 5:17 PM It may not signal a boom. But growth in promotion marketing last year was hardly shabby. Our annual survey reveals a blurring of advertising and promotions budgets. In fact, two-thirds of all firms now plan promotions as part of their overall marketing strategy. That's up from last year. Even better, last year's marketing budgets were pretty evenly split among consumer promotion, general advertising and trade All of which means that promotion can no longer be viewed as below the line-a term that used to be an insult on Madison Avenue. Click here for the full report.... 2006 Overview of Promotional Spending
Higher GearApr 1, 2006 12:00 PM, Kathleen M. Joyce Earlier this year, some 1,500 media advertising execs gathered at the AAAA conference to discuss how to stem the outgoing tide. The day the conference... Agency RevenuesRevenues Rising AgainApr 1, 2006 12:00 PM, Betsy Spethmann U.S. promotion agency revenues reached an estimated $5.2 billion in 2005, up 23.5% from the year before. That's nearly double the increase that agencies... Coupon/FSIClipping SlowsApr 1, 2006 12:00 PM, Betsy Spethmann U.S. marketers spent $7.23 billion on couponing in 2005, up a slight 0.4% from 2004, per PROMO estimates based on industry statistics. That includes distribution,... Direct MailSnail Mail Leaves Its ShellApr 1, 2006 12:00 PM, Patricia Odell Direct mail is often looked at as the ol' fuddy duddy, the tri-fold sweeps offer that ends up in the trash without a second glance. And while the tactic... Entertainment MarketingOutside the BoxApr 1, 2006 12:00 PM, Amy Johannes Last month, Visa broke new ground when it upsized billboards and touted its fraud-protection service as part of the story line in Ubisoft's crime-solving... Event MarketingLess is MoreApr 1, 2006 12:00 PM, Betsy Spethmann Event marketing spending neared $171 billion in 2005, up an estimated 3% for the year, per PROMO research. But the average event-marketing budget fell... FulfillmentFlipping the CoinApr 1, 2006 12:00 PM, Kathleen M. Joyce The fulfillment of marketing offers has become a two-sided coin in recent years, as traditional, order completion has been supplemented by virtual delivery... Games, Contests and SweepstakesPlaying the GameApr 1, 2006 12:00 PM, Amy Johannes Fueled by the need to keep consumers engaged, technology gains ground as a prime tool for games, contests and sweepstakes. Whether it's a text messaging... Interactive/DigitalThe New FrontierApr 1, 2006 12:00 PM, Andrew Scott SMS, MMS, SEOit's an interactive alphabet soup that can spell big business and loyalty for brands. In fact, 49.9% of marketers allotted up to 15% of their... LicensingLicensing BlipsApr 1, 2006 12:00 PM, Amy Johannes Licensing revenue has grown 4% since 2001 from $5.60 billion to $5.85 billion in 2004. And with consumers' love of nostalgia, movies and good, old-fashioned... Loyalty MarketingRewarding the FaithfulApr 1, 2006 12:00 PM, Patricia Odell The loyalty business is booming, garnering almost as much attention and excitement as it did in the heydays of S&H; trading stamps, when housewives feverishly... Premium and IncentivesEngaging WorkersApr 1, 2006 12:00 PM, Patricia Odell Internal branding is driving the creation of major budgets earmarked to market the company's benefits, products and services to its employees just as... Retail MarketingA Little Bit Louder NowApr 1, 2006 12:00 PM, Betsy Spethmann U.S. marketers spent $19.35 billion on retail marketing in 2005, up 4.8% from 2004, per PROMO estimates. Retail marketing which includes P-O-P, retail... SamplingTry Me!Apr 1, 2006 12:00 PM, Andrew Scott One million consumers got a surprise last December when they opened their doors to the pizza delivery guy. Over the course of a week, consumers who ordered... Specialty PrintingFolding or Holding?Apr 1, 2006 12:00 PM, Kathleen M. Joyce With so much attention being focused these days on digital and face-to-face marketing, has specialty printing lost its relevance? Hardly, but printers... SponsorshipGoal TendingApr 1, 2006 12:00 PM, Andrew Scott Whoever said rolling stones gather no moss should consider what Sprint pulled off with its Rolling Stones half-time show at Super Bowl XL in Detroit in... Marketer's Research StoreNeed the data? Want to dig deeper than the current year? Search here for research findings, including proprietary research commissioned by the editors of PROMO. These original studies include a rich body of data that may be used to develop strategies across all the various tactics involved in promotional and integrated marketing.
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PROMO'S 2007 P&I; SURVEYJustly EnrichedExecutive summary: Sponsored By:
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Focus on TacticsAT RETAILSalon Selectives to Renew Old Brand Name with New FormulaRetail Center Launches Cash Giveaway CampaignVirgin Megastores Rolls Out Digital Signage NetworkAGENCY FOCUSThe Marketing Arm Reorganizes; Promotes Belmont and TemperleyLime Names Promotions Directors, Hires OthersAllen & Gerritsen Add Brand Promotion to OfferingsEVENT MARKETINGRetail Center Launches Cash Giveaway CampaignSubway Celebrates Spokesman’s 10-Year Weight LossTecate Drives Long Beach Grand Prix EventsFocus on TacticsINTERACTIVE MARKETINGTassimo Webisodes Showcase Coffee, Office ComedyMcDonald’s Revives Online Game to Promote Fish SandwichCrystal Light, Mandy Moore Challenge Women in Online CommunityLEGAL/REGULATORYAGs Probe A-B, Miller into Alcoholic Energy Drink MarketingViral but VirtuousRoehm Ends Wal-Mart LawsuitPREMIUMS & INCENTIVESAlltel Observes Daytona 500 Win with Free MinutesAirTran Airways Drives Loyalty with ‘Pit Crew’ Service, ContestRed Lion Offers Bonus Points in Leap Year Promotion |
