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Research Focus: Event MarketingProprietary research from the editors of PROMO2006 Event Marketing Trends StudyTime OutJan 3, 2007 4:35 PM Some brands cut back on event marketing in 2006, according to PROMO’s new proprietary trend survey. The good news is that many firms plan to increase event spending this year. And they are now better able to measure results.... The Morning AfterJan 1, 2006 12:00 PM, By Kathleen M. Joyce This year's Event Marketing Trends Report shows that one-offs just don't cut it any longer, as marketers extend brand relationships far beyond the event, looking for long-term returns... Related articlesStreet SmartHard Traveling2005 StudyCrowd ControlJan 1, 2005 12:00 PM, BY PATRICIA ODELL When Visa signs on as an event sponsor, it goes all out. It is currently in relationships with the Olympic Games, the National Football League, NASCAR, the Triple Crown, Disney and Broadway. Activation is typically fully integrated with an event marketing component often playing a key role. In the NASCAR sponsorship, for example, Visa traveled to racetracks across the country with a “high-end” RV showing off its luxurious accommodations including a hot tub and plasma screen TV. As the RV toured, consumers learned that they could win the right to spend the weekend at the races living in the RV just by using their Visa cards. The RV was set up in a prime location on the infield and the winners also got pit access, meetings with the drivers, a pace car ride with Rusty Wallace or Kurt Busch and finish-line tickets. The tour was supported by national TV ads and Visa plans to do the same during the coming NASCAR season as part of the Daytona 500 next month and may roll out the program for the entire series of races. Related articlesNational ImpactQ&A;: Damage Control2004 StudyPROMO exclusive: By the NumbersJan 1, 2004 12:00 PM, By Patricia Odell Click here for the complete January 2004
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PROMO'S 2007 P&I; SURVEYJustly EnrichedExecutive summary: Featured WebinarKnow your Customer - Grow your Business with Targeted Email MarketingIn an industry littered with competition and product variation, promotional suppliers, event marketers, agencies, and other promotional vendors need to re-evaluate the ways in which they collect data and communicate with potential customers. No longer are recipients tolerating irrelevant marketing materials, via email or any other medium. Sending relevant, targeted offers that they WANT to receive is essential in order to acquire new customers and grow your business.
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