Interactive Marketing
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Coke Gets Search TractionMar 21, 2008 6:05 AM, PROMO Xtra, By Richard Tedesco Coca-Cola’s C2 brand had a brief shelf life after its launch four years ago, despite a Super Bowl ad and a Yahoo takeover, due to a strategic oversight. Related ArticlesGot Milk? Taps MySpace with New CampaignCosmoGirl Prom Extends Social Whirl to Virtual WorldSponsored Content
Follow the MoneyMay 1, 2007 5:01 PM Brands are spending more on interactive marketing. But are they getting the return they need?... Further coverage: Interactive MarketingSears Prom Site Makes Dress Shopping a Social EventMar 24, 2008 6:03 AM, PROMO Xtra Coke Gets Search TractionMar 21, 2008 6:05 AM, PROMO Xtra, By Richard Tedesco Social Media Research Is Work in ProgressMar 21, 2008 6:04 AM, PROMO Xtra, By Richard Tedesco |
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Focus on TacticsAT RETAILBest Buy to Send HD DVD Buyers Store CashStarbucks Creates New Customer ExperienceChicago Store Offers Free Furniture if Cubs Win It AllAGENCY FOCUSCoActive Creates CMO Post; Hires Frank DudleyZoom Gets Rights to Insite Bar NetworkMarketing Store Creates Relationship Marketing PostEVENT MARKETINGWWE Pushing Wrestlemania Hype to New HeightsBud Light Gives Rock Paper Scissors Olympics AuraSmoothie King Blends in with Crowds at Live EventsFocus on TacticsLEGAL/REGULATORYReebok to Pay $1 Million Fine for Lead Bracelet PremiumsAirborne Settles False Ad Lawsuit for $23.3 MillionDisney Unveils New Baby Einstein Site After ComplaintsPREMIUMS/INCENTIVESBest Buy to Send HD DVD Buyers Store CashStarbucks Creates New Customer ExperienceDreyer’s Offers CDs with In-Store Purchase |
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