NEWSLETTERS

	Promo Interactive
	Promo P&I
	Promo Xtra

Games, Contests & Sweepstakes

IN THE NEWS

Lane Bryant Offers Closet Makeover via In-Store Sweepstakes

Mar 17, 2008 6:03 AM, PROMO Xtra

Friday’s Recipe Contest Rewards a Chili’s Employee

Mar 7, 2008 6:02 AM, PROMO Xtra

Hostess Runs Contest Tied to "Bee Movie" DVD Release

Mar 5, 2008 6:05 AM, PROMO Xtra, By Amy Johannes

American Greetings Launches Caption Contest

Mar 4, 2008 6:03 AM, PROMO Xtra, By Amy Johannes

Sheraton Strikes NCAA, CBS Sports Partnership

Mar 3, 2008 6:04 AM, PROMO Xtra, By Richard Tedesco

Pom Wonderful Contest Videos to Air in Theaters

Mar 3, 2008 6:03 AM, PROMO Xtra

CAMPAIGN SPOTLIGHT

Kraft Puts Rachael Ray Sweeps on 62 Million Nabisco Boxes

SPECIAL REPORTS Sponsored Content

Spending on advergames hit $264 million in 2006, and is expected to triple to $676 million by 2009. The games can be likened to a first date: entertaining and engaging with the possibility of a reward if you get permission, like a year's supply of milk. That was the prize at the end of a contest the California Milk Processor Board tied to a wildly successful game it launched in March. In this special report from Promo you'll learn the do's and don'ts in developing, launching and marketing advergames from experts and top brands....

Issues, Research and Trends

Stupid Vs. Strategic Sweeps

Jul 1, 2007 12:00 PM, By Shari Brickin

Stop and ask yourself, Do I know a Stupid Sweepstakes from a Strategic Sweepstakes? First, answer these three simple true/false questions. Sweepstakes...

ASK THE EXPERTS Sponsored Content

Bruce Hollander
Sweepstakes

WEBINARS Sponsored Content

TOP STORY

Hostess Runs Contest Tied to "Bee Movie" DVD Release

Mar 5, 2008 6:05 AM, PROMO Xtra, By Amy Johannes

Hostess is supporting the upcoming DVD release of DreamWorks Animation’s “Bee Movie” with a user-generated contest and rebate offer.

Pretzelmaker, Pretzel Time Launch Instant-Win Game, Sweeps

Burger King, Carvel Celebrate Cabbage Patch Kids Anniversary

In Depth: Games, contests & sweepstakes

Quiznos Follows 'Apprentice' Appearance with Promo

Mar 17, 2008 6:04 AM, PROMO Xtra, By Amy Johannes

Lane Bryant Offers Closet Makeover via In-Store Sweepstakes

Mar 17, 2008 6:03 AM, PROMO Xtra

MTV, Doritos Partner for Reality Series

Mar 14, 2008 6:05 AM, PROMO Xtra, By Amy Johannes

PROMO'S 2007 P&I; SURVEY

Justly Enriched

Executive summary:
Employees and customers are both getting and expecting premiums and incentives, Promo survey shows. Of the 738 marketers who participated in our annual P&I; research, 43% plan to increase their employee perk budgets in 2008, up from 28% who offered such programs this year. And the numbers are similar for consumer incentive programs. Next year they're set to jump to 48.3%, up from 35.4% this year.Read on to find out about the most popular incentives, where and how premiums are offered and how return on investment is measured.
Download the full report

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