March 08, 2008

NEWS FROM THE WIRES

Can New Quiksilver Line Reach Beyond the Beach?
(WSJ)

Buying Into Free Samples
(The Hartford Courant)

7-Eleven Buffs its Brand
(Florida Today)

RESEARCH

Event Marketing Survey: Party Hearty Sponsored By:

PROMO'S 2007 P&I; SURVEY: Justly Enriched Sponsored By:

SPECIAL REPORTS
Sponsored Content

Promo eSpecial Report: Interactive Marketing

In this special report on interactive marketing, Promo provides a status report on marketers that are flocking to the virtual world Second Life. Find out how Sears and Circuit City are parlaying their digital environment exposure, thereby reinforcing their real-world retail brands with millions of registered users.

Separately, we delve into the comprehensive e-viral program that Sephora, the perfume and makeup retailer, recently launched to add both more names and greater texture to its mailing list. Its plan was to figure out who the important names were-not just from their lifetime buying habits-but because of their influence among other prospects....

Leveraging Your Database

Not able to ignite a fire under those customers who haven't made a purchase lately? In this report, Promo offers five tips from experts on how best to dust off those inactive names in your database and turn them into profitable, loyal customers....

Getting in the Game

Spending on advergames hit $264 million in 2006, and is expected to triple to $676 million by 2009. The games can be likened to a first date: entertaining and engaging with the possibility of a reward if you get permission, like a year's supply of milk. That was the prize at the end of a contest the California Milk Processor Board tied to a wildly successful game it launched in March. In this special report from Promo you'll learn the do's and don'ts in developing, launching and marketing advergames from experts and top brands....

WHITE PAPERS Sponsored Content

Retail Loyalty: Turning the Tide on Discounting

Life is tough out there at the mall. Customers have been conditioned to bargain hunt, discounts are becoming deeper and more regular, and maintaining brand image is becoming ever more challenging in an information age where blogging and user-generated content has become all the rage....

Bringing Trust Back into the Rebate Relationship

Financial Services Management Corporation (FSMC), a subsidiary of MoneyGram International, Inc., is a leading processor of promotional payments. For more than 20 years, the company has worked with Fortune 500 companies and many of the nation ’s top marketing and fulfillment companies to provide banking services for high-volume, low-dollar payments such as rebates and refunds. ...

How leading brands build loyalty

When the Pulitzer Prize-winning Chicago Tribune wanted to build its subscriber loyalty program, the paper wooed subscribers with a CD promotion that ended up making news of its own. The joinfor- free-and-get-a-CD promotion dramatically beat all expectations. ...

WEBINARS Sponsored Content

Drive Media Campaign Performance with Data and Analytics

Knowing what data to use and how to leverage that data is critical to improving the effectiveness of your online media campaigns. Join Suresh Vittal, Senior Analyst at Forrester Research and Ted Shergalis, Founder and GM of Media at [x+1], as they discuss the immediate challenges marketers face today in the online media environment and how to overcome them. Additionally, you’ll learn the 5 steps to utilizing data and analytics in order to drive the performance of your media campaigns....

The 2007 PROMO 100: Live Announcement

Jun 1, 2007 2:00 PM

Find Out Which Agency Rules the World--the world of promotion, that is… Listen live as PROMO unveils the 2007 PROMO 100 ranking, including:

• The Number 1-ranked agency
• The Top 10 agencies
• The coveted Agency of the Year award

The Three Key Components of an Incentive Program

Maintaining and enhancing existing customer and employee relationships remains a challenge for all industries. How do you keep consumers loyal when they're constantly getting bombarded with a continuous stream of marketing messages? Join PROMO and sponsor Rymax Marketing Services as they show you the three key components of an incentive program: communication, motivation, and reward. Learn more now...

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