Marketing & Advertising

You nailed it Kevin. Great moves to make to get your customer service in line. Most companies try to start at the ground level and work their way up with a customer service initiative and that seldom ever works. If the management doesn't offer good service to their employees and customers, chances are that the employees will not offer it either. It starts at the top and then the trickle down effect takes place. Be friendly! Smile at someone today for no apparent reason and see what happens! You may just make someone's day and get a return customer as well.

Howdy Khyle, Yes, I like where you're going with this. I was shocked at the number of LeadGen/DemandGen companies (even the larger ones) that aren't going full out in simplifying their process via technology. Some companies seem wedded to in-house solutions that were probably fine years ago and are now just slowing the process. Go figure. Thanks for reading and commenting.

Kevin- This is a terrific summary of steps that move a company toward a culture where great service is provided. I have found it really helpful to put employees in the shoes of a customer and check for standards at their own company, a competitor or a typical service experience. Rebecca ...

You're certainly right, staying on top of emerging trends is certainly one of the main challenges of a business owner. The extensive list of tactics is really impressive. If we would have to look at the 5 or 10 best ways; what would be your choice? Thanks for your great work. Frequentia ---------------------- http://frequentia.net ...

You're certainly right, staying on top of emerging trends is certainly one of the main challenges of a business owner. The extensive list of tactics is really impressive. If we would have to look at the 5 or 10 best ways; what would be your choice? Thanks for your great work. Frequentia ---------------------- http://frequentia.net ...