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Harvard Business Online

Managing Demographic Risk

Tags: Job, Worker, Recruitment & Selection, Human Resources, Workforce Management, Harvard Business Review, In Brief, Rainer Strack, Jens Baier, Anders Fahlander

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The Idea in Brief

Around the globe, workforces are steadily aging, thanks to declining birth rates and the graying of the baby boom generation. Soon, boomers will be retiring in droves, taking critical knowledge and skills with them. And older employees who remain may become less productive.

These demographic risks could damage your company. You can manage them, say Strack, Baier, and Fahlander. But start now--your solutions will take years to produce results.

First, assess your capacity risk (the impact of mass retirement on your firm's ability to make a product or provide a service) and productivity risk (the effect of aging on job performance). Analyze these risks for each location, unit, and job type. Then develop a portfolio of measures to mitigate anticipated labor shortages. For example, combine cross-training and outsourcing with sophisticated recruitment and retention programs.

Manage demographic risk proactively, and you retain essential talent while also getting a leg up on your competition.

The Idea in Practice

Assessing the Risks

To assess capacity risk:

  • For every location, business unit, and job function, estimate how many available workers you will have over the next 5-15 years, based on anticipated retirement and attrition rates.
  • Estimate your future workforce needs, taking into account factors such as your company's growth strategy and industry changes that might require new types of jobs.
  • Calculate the difference between estimated workforce supply and demand to determine whether and where you will face a talent shortfall.
  • Assess the difficulty of closing any gaps in needed skills, taking into account factors such as lengthy training times for specialized jobs and availability of skilled workers in the external labor market.

RWE Power's capacity risk analysis showed it would face a shortage of certain kinds of highly specialized engineers, that few of these engineers would be entering the job market in coming years, and that competition to hire them would be fierce among the few large utility companies--creating a capacity challenge for this job.

To assess productivity risk:

Determine which jobs are at risk because of employees' ages and the nature of the work. Productivity risk arises when older workers:

  • Lose the robustness needed for physically demanding jobs
  • Lack up-to-date skills owing to technological changes
  • Lose motivation because they see fewer career opportunities ahead
  • Become susceptible to health problems

Managing the Risks

To manage capacity risk, consider approaches including:

Productivity improvements. Process enhancements and technical innovations can reduce your need for new workers in particular jobs.

Outsourcing. This strategy can be especially effective in jobs for which a temporary labor shortage is looming or that involve work of limited strategic importance.

Job transfers. Tap a surplus of workers in a particular job type at one location or business unit to fill a gap in the same job at another site or unit.

Cross-training. For example, at RWE Power, high-voltage electricians working on large mining equipment can (after a short learning period) undertake high-voltage tasks at a power plant.

To manage productivity risk, consider strategies including:

Training. Provide training that helps older employees stay current on operational technology and job-specific knowledge.

Health care management. Reward workers who regularly engage in exercise and apply other healthy practices; for example, by offering additional vacation days.

Performance incentives. Recharge older employees' interest in their work by encouraging them to mentor new workers or participate in special projects on a freelance basis after they've retired.

  • Copyright 2008 Harvard Business School Publishing Corporation. All rights reserved.

    Further Reading

    Article

    The Cane Mutiny: Managing a Graying Workforce

    Harvard Business Review

    October 2005

    by Cornelia Geissler

    This fictional case study explores "productivity risk" in aging workers. At a pharmaceutical company worried about imminent retirements of over-65 employees, problems are also cropping up in workers close to retirement. For example, one 58-year-old account manager, angry about being forced to resume full-time hours and report to a "jargon-happy tyke," has been taking numerous sick days and otherwise disengaging from his job. The head of HR worries that other similarly aged employees will stage unofficial "strikes" as well. He wonders how the company can best manage the demographic shift. Expert commentators offer advice. Their recommendations include alerting the executive team to the full effects of this shift (in terms of cost, performance, and innovation), transferring older workers to less-demanding roles, and keeping aging workers engaged by allowing them to ease into part-time work schedules.

    Book

    Workforce Crisis: How to Beat the Coming Shortage of Skills and Talent

    Harvard Business School Press

    April 2006

    by Ken Dychtwald, Robert Morison, and Tamara J. Erickson

    Unprecedented shifts in the age distribution and diversity of the global labor pool are under way. The authors confirm that within the decade, as the massive boomer generation begins to retire and fewer skilled workers are available to replace them, companies in industrialized markets will face a labor shortage and brain drain of dramatic proportions. They argue that companies ignore these shifts at great peril. Survival will depend on redefining retirement and transforming management and human resources practices to attract, accommodate, and retain workers of all ages and backgrounds. Based on decades of research, the authors present strategies for leveraging mature workers' knowledge, re-engaging disillusioned midcareer workers, and attracting and retaining talented younger workers.

    About the Authors

    Rainer Strack (strack.rainer@bcg.com) is a partner and managing director,

    Jens Baier (baier.jens@bcg.com) is a principal, and

    Anders Fahlander (fahlander.anders@bcg.com) is a senior partner and managing director of the Boston Consulting Group. Strack, a coauthor of "The Surprising Economics of a 'People Business'" (HBR June 2005), and Baier are based in Düsseldorf, Germany; Fahlander is based in San Francisco.

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