the AAFES VALUE STORY : We save you money...everyday!


1. We Survey Prices Nationally...
2. We Survey Prices Locally...
3. We PriceCut and put items on Sale & Clearance...
4. AND if you can still find a lower price...We’ll Match It!
5. All this, and No Sales Tax!

This year's Market Basket Survey conducted by an independent research firm proves that AAFES saves you money over national retail competitors.

The areas surveyed include:
• Baltimore, Maryland
• Ft. Walton Beach, Florida
• Killeen, Texas
• Omaha, Nebraska
• Tacoma, Washington
• Phoenix, Arizona
• Hampton/Newport News, Virginia
• Honolulu, Hawaii
• Los Angeles, California
 

Here are the actual results:
 • AAFES Savings By Dept.
• AAFES Savings By Dept. Retailer
• AAFES Savings By Retailer
• AAFES Savings By Market
• AAFES Savings By Market Dept.
• AAFES Savings By Market Retailer
• AAFES Savings By Market Dept. Retailer

The AAFES Market Basket Survey was conducted in April 2007 at nine locations in the United States.  A Market Basket Survey is a snapshot in time.  The Retail Industry conducts similar surveys as an industry best practice to remain competitive.  In addition to the national survey, each major AAFES Exchange location conducts local price surveys monthly to ensure AAFES pricing is consistently competitive.
 

 

There's more to AAFES' value story! Look for these signs throughout the stores to see how "We save you money...everyday!"
When you see Just Compare! signs, you'll know we surveyed and adjusted our prices on name brand items to meet or beat the local competition.
When you see PriceCut signs, you'll know we cut prices to give you the best value.
When you see Sale! signs, you'll know we temporarily lowered prices on regular stock or new merchandise for a promotion.
When you see Clearance! signs, you'll know these items have permanently marked down prices.
We match prices on identical merchandise from any local competitor…..$10.00 or less, just tell the cashier.  Please show competitor’s ad for price difference over $10. (some restrictions apply)
We save you money everyday plus, when you shop your exchange, you pay
No Sales Tax!