Advertising Online with Catholic Exchange
Thanks to our rapidly growing and loyal audience, Catholic Exchange is now rated among the world's most popular Catholic website by Alexa, the standard in Internet traffic measurement. Our advertisers are seeing great results, as more and more faithful Catholics read Catholic Exchange daily, and set us as their homepage. Every month, Catholic Exchange gets over 1.2 million visits, with over 3 million page views. Compare that with the circulation of your favorite print publication. Advertising online with us will give you a bigger audience than any of the leading Catholic magazines or newspapers. Best of all, you will know exactly how many people see your ad and respond to it. Whether you're an established business or just getting started, we have an advertising plan that's right for you.
Advertising on CatholicExchange.com puts your organization in front of motivated, committed Catholic buyers. With a broad range of top-name writers including Scott Hahn, George Weigel, Russell Shaw and Linda Chavez, we attract the "best and the brightest" of the online Catholic audience worldwide. Catholic Exchange is very selective in our choice of advertisers. Our loyal readers trust our recommendations and know that our sponsors can be trusted.
Why advertise with Catholic Exchange?
Our advertisers get profitable and measurable results on Catholic Exchange:
- Catholic Home Loan, a long time advertiser, got 10 to 15% of their new business during their campaign from Catholic Exchange leads.
- Envoy Magazine got over 100 new subscriptions in the first two weeks of their Catholic Exchange campaign
- A recent Catholics United for the Faith ad, offering a free copy of Lay Witness as a promo, got "countless" requests for the sample copy and 37 fully paid $40 subscriptions in the first week. That's a 3 to 1 return on investment.
- And Fr. Frank Pavone of Priests for Life said the great response from his exposure on Catholic Exchange was comparable to his appearance on EWTN's "Mother Angelica Live."
Most of our advertisers have been with us for over a year and renew their ad campaigns over and over again. They know they'll get a strong response from our audience, personal attention from the Catholic Exchange team, and detailed monthly reports on banner impression, clicks, and traffic.
Online advertising is the future
Simply put, there is no more cost-effective way to reach your target audience than through online advertising. Half a billion people worldwide browse the Internet, and that number grows every day. The billion-dollar IPO of Google, which gets most of its revenue from Internet advertising, is a testimony to the business community's embrace of this exciting marketing medium. It's easy to understand why. A well-managed online campaign supports every phase of the marketing and sales cycle, from brand development, to product promotion, right up to the buying decision. Results are immediate. Once you've captured a prospect's attention, your website or online store is just a mouse-click away. Furthermore, unlike the uncertain outcomes of other media, results from online ads are measurable to the exact number of sales, leads, or responses. You can see and compare, on a daily basis, which ads are getting the best response. This information will help you get the most for your marketing dollar, both online and off.
About Catholic Exchange
Catholic Exchange is a nonprofit public charity managed and staffed by faithful laypeople, approved by the Bishop of San Diego, and supported solely by our advertising sponsors and generous benefactors. Advertising on Catholic Exchange helps us to follow our Lord's command to "go and make disciples of all nations." Your sponsorship will allow us to continue our mission of evangelizing the world to Jesus Christ and the Catholic Church via our Internet apostolate, our popular Catholic Scripture Study (CSS) parish Bible study program, and other pioneering Catholic media ventures.
Advertising Methods
Catholic Exchange offers four innovative and highly complementary methods of online marketing, which together provide far greater effectiveness than any single promotional vehicle.
- Banner ads grab reader's attention with their prominent placement at the top and left of our web pages. They drive customer traffic to your website while also building brand awareness.
- "What's New" advertorial articles feature your company's offerings within one of the most visible and heavily trafficked modules on the Catholic Exchange homepage. They offer a very powerful means of educating the broad Catholic marketplace about your products or services.
- "FOCUS" E-mail Blasts go to our 20,000+ registered users, containing information about your offerings as another means of building your brand and driving sales. Our users have "opted-in" to receive these mailings, which ensures they will be receptive to your message.
- Catholic Mall is our online shopping center prominently featured on the Catholic Exchange homepage, where you can not only promote your online store, but display Featured Product images and text descriptions, all with direct links to your website.
We are currently offering extremely cost-effective packages to advertisers that include all three of the above methods for maximum effectiveness. Our sincere goal is to help you succeed in this challenging marketplace so that you can fulfill your mission of evangelization and also continue advertising on Catholic Exchange!
Package 1: The first package combines regular rotation of your banner along with three compelling "What's New" articles over three months time.
Package 2: The second package offers three "Focus" e-mail blasts in addition to the banners and "What's New" articles described above. We have found the "Focus" e-mail to be particularly effective in introducing a new product or service
Contact Us
Please contact our advertising manager, Brian Walsh at bwalsh@catholicexchange.com, or call him at 618-741-1962, to find out how you can spend less money to reach more people, and significantly increase your sales. Our outstanding references and success stories will convince you that your investment will be more than cost-effective. We are confident that your initial advertising experience with Catholic Exchange will change forever the way you market your products to the Catholic community!
Catholic Exchange
P.O. Box 231820
Encinitas, CA 92023
618-741-1962
