Kotaku

Breast Cancer Awareness Month has turned our supermarkets as pink as the Toys R Us Barbie aisle. And now, Mad Catz is getting in on the pink products campaign. They have partnered with the National Breast Cancer Foundation to give 10% of the proceeds back from Nintendo DS Lite Pink Tech Pack sales. The $19.99 accessory kit is available at Circuit City and the donations will continue...we're not exactly sure how long...but if you wanted the kit anyway, and you like pink...

Mad Catz(R) Pledges Support [via maxconsole]

The sale of the Joytech assets is consistent with one of the key goals we established in our 100 Day Plan: to develop strategic alternatives for any operations that we determined to be outside our core publishing business.

Take-Two today announced that they have sold "substantially all" of their Joytech video games accessories company to Mad Catz Interactive as part of a previously announced plan to ditch "non-core" businesses.

"The sale of the Joytech assets is consistent with one of the key goals we established in our 100 Day Plan: to develop strategic alternatives for any operations that we determined to be outside our core publishing business," said Ben Feder, Take-Two's Chief Executive Officer. "We are particularly pleased that we accomplished this goal in a manner that will allow substantially all of our Joytech employees in the U.S. and U.K. to join Mad Catz, which is a highly respected provider of video game peripherals."

They like that "substantially all" phrase don't they?

Take-Two Interactive Software, Inc. Announces Sale of Joytech Video Game Accessories Subsidiary [Take Two]

Compared to this quarter one year ago, Mad Catz' overall sales have dropped from $18.1 million to $14.6 million. But due to better operating and a cleaner product line, they have seen their gross profit margin grow 10%.

But that sales number is stil disheartening for the company. Why the low number? I'm guessing that Microsoft's proprietary wireless technology alongside Nintendo's patented Wiimote isn't helping one bit. Where Mad Catz has undersold the slightly more polished but equivalent competition for years, they are now left unable to compete. So in many ways, the fate of Mad Catz will be tied to the PS3's success and their ability to adapt outside the controller market.

Mad Catz Q1 2008 Sees Loss Narrowed [gamedaily]