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The Business Challenge

Specialty retailers have to live with the highest customer expectations for information.  Because of your focus, customers consider you not only a distinct source of extensive product choices - but also as a wealth of product expertise. Unfortunately, with new products and technologies reaching the marketplace at a more frequent pace, this expectation of knowledge can be difficult to reach for all of the products you sell.

To meet customer expectations, you need comprehensive information for your salespeople and on your Web site. However, gathering and maintaining all of this information can be a daunting and prohibitively expensive task, especially at the deep level of detail that is required. Only CNET Channel can provide the depth and accuracy of product information you need at an affordable cost.


CNET Channel Solution

With CNET Channel solutions for memory products retailers, you can:

  • Become your customers' online encyclopedia – offer a comprehensive and accurate menu of up-to-date product information on more than 23,000 memory models that cross-reference over 160,000 potential SKUs 
  • Enrich customer loyalty – make memory an integral part of the "total solutions" that tech buyers increasingly demand. Adding memory is the most affordable way to squeeze extra life and productivity out of assets customers can't yet afford to replace
  • Maximize online sales – enable consumers to find the products they need quickly. All consumers need is their system model and manufacturer name
  • Minimize e-commerce costs – generate efficiencies in the presales of memory products. Now you have the "inside information" needed to order off-the-shelf components that are fully equivalent to high-priced branded items
  • Source effectively – providing memory buyers with the information they need to make an informed purchase decision is a difficult task for resellers and distributors. The complex nature of memory purchases and upgrades requires either expert knowledge or a versatile and efficient configuration tool
  • Reduce support costs – fewer issues mean sales and support can focus on your higher margin accounts and acquiring new customers

Not only will CNET Channel's DataSource™ ensure that specialty retailer catalogs have all the accurate product information needed to satisfy their customers – but our flexible data will enable new ways to sell products online.

CNET Channel's Memory Selector™ takes the pain out of selling memory by making finding compatible upgrades easy on consumers and profitable for you.


Resources

Follow the links below to learn more about how CNET Channel can help specialty retailers solve these challenges and maximize the utility – and thus the sales effectiveness – of an e-commerce channel.


Customers

 

White Papers

  • DataSource™: Content Delivery and Maintenance for Your Electronic Product Catalogs
    (December 2004)
    This paper will help CIOs and IT/eCommerce engineers in channel businesses understand the technologies that comprise the DataSource solution, how these technologies work together to provide the richest and most complete product information in the industry, and how their businesses can use DataSource to reduce operating costs and drive revenue.

  • Delivering Multi-Vendor Product Information to Facilitate Customer Purchase Decisions: Evaluating the ROI of CNET Channel DataSource™
    (January 2005)
    To demonstrate and quantify the economic benefits associated with DataSource, CNET Channel contracted Callan Consulting, an independent business modeling consulting firm, to develop a detailed return on investment (ROI) model. Callan Consulting interviewed a broad range of CNET Channel customers and gathered data from a variety of secondary sources to create the DataSource ROI model. As this white paper describes key ROI benefits, it can be read either as a stand-alone document or in conjunction with the ROI model. Please contact us if you're interested in having a CNET Channel conduct a 1:1 DataSource ROI analysis with you.

  • Communicating Trust to Your Online Customers
    (March 2005)
    Product information is the DNA of your online store or your e-commerce extranet/intranet. Without product information, no transaction could take place. How retailers/resellers support product information directly impacts their bottom-line results. Many, however, ignore the fundamentals by featuring inaccurate, incomplete, inconsistent and confusing information on their Web sites. This results in distrust of the information customers associate with your brand and ultimately impacts your bottom line. In a sales channel where consumers can find the same product at many different locations, product information can impact your bottom line significantly. This white paper explains the seven key content characteristics that build trust and provides two case studies of CNET Channel customers that earned trust from their online customers.

DataSource™ ROI Calculator

DataSource ROI Calculator DataSource™ ROI Calculator  Now you can project how DataSource will impact your environment over a three year period. The results help you determine the costs and benefits of deploying a DataSource solution.