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Specialty
retailers have to live with the highest customer expectations for
information.
Because of your focus, customers consider you not only a distinct
source of extensive product choices - but also as a wealth of product
expertise. Unfortunately, with new products and technologies reaching the
marketplace at a more frequent pace, this expectation of knowledge can be
difficult to reach for all of the products you sell.
To meet customer expectations, you need comprehensive
information for your salespeople and on your Web site. However, gathering
and maintaining all of this information can be a daunting and
prohibitively expensive task, especially at the deep level of detail that
is required. Only CNET Channel can provide the depth and accuracy of
product information you need at an affordable cost.
With CNET Channel solutions for memory products retailers, you can:
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Become your customers' online encyclopedia – offer
a comprehensive and accurate menu of up-to-date product information on more
than 23,000 memory models that cross-reference over 160,000 potential
SKUs
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Enrich customer loyalty – make memory an integral
part of the "total solutions" that tech buyers increasingly demand. Adding
memory is the most affordable way to squeeze extra life and productivity out of
assets customers can't yet afford to replace
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Maximize online sales – enable consumers to find
the products they need quickly. All consumers need is their system model and
manufacturer name
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Minimize e-commerce costs – generate efficiencies
in the presales of memory products. Now you have the "inside information"
needed to order off-the-shelf components that are fully equivalent to
high-priced branded items
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Source effectively
– providing memory buyers with the information they need to make an informed
purchase decision is a difficult task for resellers and distributors. The
complex nature of memory purchases and upgrades requires either expert
knowledge or a versatile and efficient configuration tool
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Reduce support costs – fewer issues mean sales and support can focus on
your higher margin accounts and acquiring new customers
Not only will CNET Channel's DataSource™ ensure
that specialty retailer catalogs have all the accurate product information
needed to satisfy their customers – but our flexible data will enable new ways
to sell products online.
CNET Channel's Memory Selector™ takes
the pain out of selling memory by making finding compatible upgrades easy
on consumers and profitable for you.
Follow the links below to learn more about how CNET Channel can help specialty
retailers solve these challenges and maximize the utility – and thus the sales
effectiveness – of an e-commerce channel.
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DataSource™: Content
Delivery and Maintenance for Your Electronic Product Catalogs
(December 2004)
This paper will help CIOs and IT/eCommerce engineers in channel businesses
understand the technologies that comprise the DataSource solution, how these
technologies work together to provide the richest and most complete product
information in the industry, and how their businesses can use DataSource to
reduce operating costs and drive revenue.
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Delivering
Multi-Vendor Product Information to Facilitate Customer Purchase Decisions:
Evaluating the ROI of CNET Channel DataSource™
(January 2005)
To demonstrate and quantify the economic benefits associated with DataSource,
CNET Channel contracted Callan Consulting, an independent business modeling
consulting firm, to develop a detailed return on investment (ROI) model. Callan
Consulting interviewed a broad range of CNET Channel customers and gathered
data from a variety of secondary sources to create the DataSource ROI model. As
this white paper describes key ROI benefits, it can be read either as a
stand-alone document or in conjunction with the ROI model. Please contact us if you're interested in having a CNET Channel conduct a 1:1 DataSource ROI analysis with you.
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Communicating Trust to Your Online Customers
(March 2005)
Product information is the DNA of your online store or your e-commerce extranet/intranet. Without
product information, no transaction could take place. How retailers/resellers support product information directly impacts their bottom-line results. Many, however, ignore the fundamentals by
featuring inaccurate, incomplete, inconsistent and confusing information on their Web sites. This results in distrust of the information
customers associate with your brand and ultimately impacts your bottom line. In a sales channel where consumers can find the same product at many
different locations, product information can impact your bottom line significantly. This white paper explains the seven key content characteristics that build trust and provides two case studies of CNET Channel customers that earned trust from their online customers.
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DataSource™
ROI Calculator Now you can project how DataSource will impact your environment over a three
year period. The results help you determine the costs and benefits of deploying
a DataSource solution.
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- Online Demos
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Provide More Multi-Vendor, Multi-Lingual Product Data at a Lower Cost and
Greater Level of Detail with DataSource™ - Discover how
DataSource will not only ensure that your catalog has all the accurate and
complete product information needed to satisfy your customers - but our
flexible data will enable new ways to sell your products online. Our
standardized, high-quality data makes it much easier to cross-sell products by
introducing related SKUs to customers as they shop. Normalized data supports
multi-vendor accessory selectors, multi-vendor product comparisons and quicker,
more targeted product searches for your customers.
- QuickTours
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