1. Was the ad successful in communicating its message?

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2. Was the content of the ad relevant to you?

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3. Did you have positive feelings about the ad?

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4. What actions are you likely to take as a result of seeing this ad? Check all that apply.

a. Look for more information on the product advertised

b. Talk about the product with someone else (friend, colleague, family member)

c. Talk about the ad with someone else (friend, colleague, family member)

d. Purchase product

e. Go to a retail store to see/try the product

f. Visit the web site of the product/company advertised

g. Remember the ad the next time you shop for this type of product

h. Other:
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5. Comments?
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6. Email Address



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