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January 31, 2003 ~ Dollars & Sense

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Do Jewish institutions pay higher insurance rates because of 9/11?
By CHRIS LEPPEK IJN Assistant Editor

The images of the Twin Towers, the Pentagon and a farmer's field in Pennsylvania were brutally seared into America's collective consciousness on Sept. 11, 2001, creating psychic ripples that have yet to recede.

Not to mention financial and economic ramifications.

Of those, the effect of the Al Qaida terrorist attacks on insurance have been among the most severe and, for many Americans, the most worrisome.

Within days of the attacks, concerns were being widely expressed that insurance companies might try to wiggle out of covering the gargantuan losses incurred on 9/11 by claiming the attacks were exempted "acts of war."

Fear of that possibility turned out to be groundless. Insurance companies chose not to duck their responsibilities. A little more than a year after 9/11, it would become legally impossible in any case, after Congress passed the Terror Bill which, among other things, banned the "terrorist exclusion," a widely-used clause by which insurance companies had exempted coverage for acts of terrorism from foreign sources.

The insurance jitters didn't stop there.

Within months of 9/11, the Jewish community was agonizing over another potential result: significantly higher insurance premiums for Jewish institutions.

That fear was well summarized in an August, 2002 memorandum from ADL national director Abraham Foxman, who wrote of "a dramatic increase in premiums that Jewish community institutions ­ synagogues, community centers and day schools -- are paying for property insurance.

"In the aftermath of the September 11 terrorist attack, many non-profit organizations have also been dramatically impacted by increased premiums, but we are also concerned that Jewish community institutions might be unfairly singled out for increased risk of a terrorist attack."

Foxman called upon the US Congress to examine whether insurance companies are "using the currently heightened state of concern to unfairly eliminate coverage and increase premiums."

Recasting Foxman's stated concerns into question form -- are Jewish institutions paying higher insurance premiums as a result of 9/11? -- the ambiguous but unavoidable answer is both yes and no.

Synagogue rates

not much higher

The basic premise -- that Jewish institutions are paying higher insurance premiums since 9/11 -- is accurate, but a sampling of Denver area institutions shows that this pattern does not hold true across the board. Nor are Jewish institutions the only entities feeling the pinch.

Synagogues, in fact, are hardly noticing any differences at all.

"There's been no increase in insurance premiums after 9/11, except for a two to three percent rise, which I'm sure is due to inflation," says Neal Price, executive director of the Hebrew Educational Alliance.

Nor have insurance companies asked the Alliance to increase its security precautions, apparently considering them adequate.

"One thing that people understand is that synagogues tend to have security one step over churches," Price says, adding that while Denver police officials did review security procedures with the synagogue after 9/11, the synagogue's insurance carrier hasn't showed any more concern than it did before the terrorist strikes.

At another large synagogue, Rodef Shalom, the same holds true.

"Our particular policy has not significantly increased, at least since last year," says Sandy Greene, executive director. She says that Rodef Shalom's insurance carrier actively worked with the congregation in order to keep its rates down, primarily by handling administration in-house, reducing agent's fees.

"I was expecting a big jump, a big hit," after 9/11, because of perceptions of increased risk, Greene acknowledges, "and I was pleasantly surprised. I feel very lucky that we haven't seen that increase."

In this case, however, when the insurance company did a facility survey last year, it was very careful to scrutinize the synagogue's security arrangements. One of the reasons why Greene feels premiums didn't significantly rise was the fact that Rodef Shalom has done a lot to improve facility security, especially after its recent renovation project.

Temple Emanuel has a similar report.

"We didn't experience any increase," executive director Janet Bronitsky says of Emanuel. She acknowledges, however, that the congregation's insurance policies were last renewed in August, 2001, just before 9/11.

Still, Bronitsky says she doesn't expect to see any significant differences. "I spoke with our insurance agent," she says, "and he wasn't worried about that."

JCC rates
skyrocket

The same sanguinity, however, is not being enjoyed by Denver's two largest non-synagogue Jewish agencies.

"This past fiscal year, the insurance premium increased in the 10-12% range for the Allied Jewish Federation," says Bill McGuire, controller for the federation. The rise is in premiums for policies that include property, auto and liability coverage.

More disturbing to McGuire is that the federation's insurance broker, when asked about the hike, was not clear on the reasons.

"He didn't attribute it to 9/11 in particular," says McGuire, "but the fact is that we hadn't filed any claims during that period. When I asked him specific questions about why it was increased, there was a lot of 'I don't knows.'"

Through attendance at United Jewish Communities gatherings, McGuire has learned that many other federations across the US have received similar premium increases. "And I know that other federations have received much larger increases," he adds.

In conversations with other federation business managers, McGuire says he's hearing a troubling refrain -- few are being told why their insurance premiums have gone northward.

The rise, he says, is important, especially to a non-profit institution that operates on a tight budget.

"Any 10% increase in a particular line item would be significant to any organization," McGuire says of the impact itself. "It means we have to redirect resources that we could have used elsewhere. This 10% will be absorbed in our operating expenses, but if it were to continue, if we were to have a series of 10% increases, well, our operating budget is pretty lean. It could begin to be a serious problem, but we will try to manage this within the operating expenses of the federation."

At the moment, McGuire says, the premium increase won't have a direct impact on federation allocations. Further increases, however, could very well do that, and would certainly force the federation to take a "very hard look" at the way it insures itself.

Still, by comparison to the Robert E. Loup Jewish Community Center, the federation is getting off easy.

The JCC has seen "substantial" increases since last September, when the JCC was forced to find a new carrier, reports Adrian Bolders, director of operations.

The JCC was dropped by their previous carrier because "apparently we didn't meet their coverage profile," Bolders says.

While he suspects this may be due to fears of high risk due to potential terror attacks, he has no hard evidence to back this up, nor did the previous carrier explain its specific reasons.

Their new carrier came in at a significantly higher premium for the wide range of policies the JCC carries -- some 55% higher.

"We asked the question," Bolders says of the amazing jump, and the JCC's insurance broker informed them that the JCC is not being singled out because it's a Jewish institution.

"What I was told was that in general, coverage is going up for everybody. Everybody is getting hit. There is a notion that it's 9/11, and another notion that the insurance companies are getting killed in the financial markets."

As to whether the insurance companies fear a greater risk of terror attacks on Jewish institutions such as the JCC: "I have not been able to put my finger on that," Bolders says. "Who knows?"

It may also be that the previous carrier simply decided that the JCC's wide ranges of uses -- everything from entertainment to classrooms to fitness and athletic facilities to senior gatherings -- makes it a difficult, and perhaps excessively risky, institution to cover.

Whether the previous carrier felt that the center's Jewishness makes it a more likely target for terrorists remains unknown, Bolders says, adding the speculation that insurance companies are probably reluctant to cite that reason for dropping a client or raising premiums, out of concern for their own legal exposure.

All Bolders knows for sure is that "we have had no major claim" in recent memory.

When the new carrier did a site review of the JCC, company representatives spent four hours examining the center's potential physical hazards, fire protection and warning systems, general cleanliness, chemical storage procedures and so on.

"They gave us a clean bill of health," Bolders says, adding that the institution's security procedures "was not a big issue" with them.

The industry perspective:
It's not terror

The insurance increases that some Jewish institutions are seeing are indeed related to 9/11, says a local industry practitioner, but probably not in the most obvious sense.

In the opinion of Mark Pells, co-owner of Pells Insurance Associates, a Denver agency and brokerage, rates are climbing not because insurance companies fear that Jewish institutions are likely terrorist targets but for economic and market reasons.

Pells, who represents several Denver Jewish institutions, says the problem is the reinsurance market. In what he admits is a "gross oversimplification" of the issue, Pells explains that insurance carriers routinely "lay off" parts of their risk in exchange for part of the premium, to reinsurance companies.

A common example in what he calls "treaty" reinsurance would be for the primary carrier to sell 80% of the risk to a reinsurance company for 50% of the premium. The carrier continues to absorb most of the costs associated with policies, such as underwriting.

Reinsurance, simply put, has risen dramatically in price, Pells says, which pushes primary carriers to raise premiums.

"In the past, insurance has been cheap because reinsurance companies haven't been making their money in underwriting," Pells says. They were, in fact, making much of their profit in the stock market. The capital they made there, during the boom years of recent memory, more than made up for the risks they had to cover. When the capital is higher than the risk, reinsurance is lower.

What changed was not only the prolonged plummet of the stock market, but the very real losses incurred on 9/11, coupled with a new atmosphere of fear and perceptions of increased risk.

"So all of a sudden, the capital in the market has contracted as the risk has increased," Pells says. "These factors are going to affect the cost of reinsurance coverage."

In sum, the increased costs are passed on through higher premiums and not -- Pells is convinced -- because a particular institution is Jewish and therefore at an increased risk of terrorist attack.

Pells agrees with Bolders' theory that the JCC recently lost its policy more because of its nature as "a specialized risk" with highly varied services and facilities. That its new insurance policy was significantly higher can be partially explained through the reinsurance issue along with other adaptations in the industry, namely that a lot of carriers are reorienting their client lists.

Of Pells' several Jewish institutional clients, "All have had increases," he says, "some larger than others." So have the non-Jewish clients, however.

There has been talk in the industry, he acknowledges, of whether Jewish agencies should be seen as increased risk. "I have had some inkling, and this is tough to pin down, that there has been some discussion of the nature of the risk of being Jewish," he says. To his knowledge, no premium has actually been increased based on that reason, Pells says.

Which is not to say that the risk of terrorism is not factored into premiums, he adds. It certainly is, which follows a virtual law of nature in insurance -- the level of risk is directly reflected in the cost of insurance.

"In general, that consciousness of security has been more applied to specific risks, whether they're Jewish or not," Pells says. "For instance, shopping center risks."

Such issues as the terrorist exclusion and the current debate being waged over certified versus non-certified terrorism (usually expressed as foreign vs. domestic) address what Pells feels is the legitimate issue of the insurance risks of terrorism.

While some companies are already writing policies that differentiate between certified and non-certified terror, this is being done only at the "very highest levels of coverage," Pells says, "not at the level where the ordinary person or business would have to deal with it."

Jewish institutions, including federation, JCC, synagogue and schools, would probably not see any such attempts at differentiation, Pells says.

His conclusion is that many Jewish agencies are indeed paying more for their insurance, but not because of a greater likelihood of being targeted by terror.

"As a terror target, I don't know," he says, "but as an insurance target, being singled out as a likely target of terrorism, I can state unequivocally no."

The term "redlining," once used to describe discriminatory practices in housing, is also used by the insurance industry to describe a similar dynamic -- ethnic, racial or religious discrimination in insurance coverage.

"I haven't seen any redlining -- when an insurance company won't write something in a certain area, for ethnic reasons or something like that. I don't see any of that here."

Finally, Pells questions the whole premise that a synagogue or other Jewish facility should even be considered as an increased risk.

"I don't think they're overly worried about a shul being firebombed," he says of insurance carriers. "That's an old risk that's always been there anyway. They're worried about a major bombing of a large building or facility. Your target would be an effect, a landmark, an infrastructure issue. I don't think they're [terrorists] going to make a statement in the US by blowing up a shul."

Church Mutual: big player

in a specialized field

Echoing much of what Pells says, and expanding on it, is Pat Moreland, vice president of marketing for Church Mutual Insurance Co., a Wisconsin-based firm that insures some 82,000 religious institutions in the US, making it the biggest player in its specialized field. Several Denver-area synagogues are covered by Church Mutual.

Moreland confirms that rates for some religious institutions --particularly the larger ones -- have gone up as a result of 9/11. The relevant dynamic, however, is the cost of reinsurance, which has directly affected costs for primary insurers like his firm.

"Reinsurance," he says, "is tougher to get and it's more expensive."

Moreland feels this is largely because of direct losses experienced on 9/11 by reinsurance companies. Estimates of those losses are running anywhere from $30 billion to $60 billion.

Of primary concern at Church Mutual, Moreland says, is a policy of even-handedness. "We don't separate synagogues from anyone else," Moreland says, "and we don't price differently by denomination."

Churches and synagogues are offered premiums based on those institutions' individual risks, in which a wide range of factors, including security, are considered. Some pay higher premiums than others, or are not insured at all, based on very poor maintenance or extremely risky practices.

Tongue in cheek, Moreland illustrates: "If they do their own fireworks show, for example, we're probably not interested in insuring them."

But the basic risks of terrorism, or anti-religious vandalism or arson, faced by synagogues are not radically different from those faced by churches or mosques, Moreland says. He points to the string of arsons at African American churches in the South several years ago, and a fairly predictable pattern of arson or vandalism at any number of churches and synagogues.

"Arson," Moreland says, "has always been there."

Despite 9/11, Church Mutual does not fear that synagogues are, or will become, inordinately favored targets of terrorists. The company does not shrink from insuring synagogues and in fact it is launching a concerted effort to increase its share of the synagogue market.

"In the Jewish market, we're increasing our efforts," Moreland says. "We're trying to increase our business in the Jewish arena, not decrease it. To my thinking, a synagogue is no different than any other organization that we write. It's no different than a church or a mosque."

Illegal to charge

Jewish institutions more

While a policy of even-handedness may be company policy -- and wise business practice -- at companies like Church Mutual, it is also mandated by law.

If an insurance company systematically charges higher premiums to Jewish institutions than to other, comparable, entities, "that should not be going on," says Doug Dean, newly-appointed Colorado Insurance Commissioner.

An assortment of federal and state laws are in place to prevent insurance redlining, he warns. If any Jewish organization knows of such insurance practices, or suspects them, Dean says his office wants to know about it.

So far, "nothing has reached my desk on that," he says. "If we are presented with evidence that a synagogue is being treated differently from a Catholic Church or anything else, that's when we would step in."

The fines that could be levied in such a case could be substantial, he indicates.

Meanwhile, says Dean's second-in-command, Deputy Commissioner Janet Byrne, Colorado insurance rates are "absolutely" going up.

"We are currently in a hard market in which the [insurance] companies are being very selective about the risks that they'll take."

Since 9/11, premiums for both businesses and non-profit institutions in Colorado have risen, on the average, between 20-30%, Byrne says.

"We have reports from companies who are purchasing general liability coverage and are paying between 20-30% more than last year, and from certain companies that are specialized, such as contractors, who aren't able to get coverage at all."

This is, she emphasizes, "a fairly broad statistic" that is not demonstrating discriminatory patterns as to race, ethnicity or religion.

Dean and Byrne agree that 9/11 is the primary culprit for the premium increases currently in evidence in Colorado and elsewhere. The short-term future, they predict, will probably witness more of the same.

Last year's congressional action prohibiting the terrorism exclusion will force insurance carriers -- already worried over catastrophic losses from terrorist acts that could literally force them into bankruptcy -- to jack up premiums even further, Dean says.

"We can force them to cover that," Dean says of losses caused by terrorism, "but there's a price attached. It can be expensive."

In the strange new world after 9/11, there seem to more and more people who can testify to the truth of that simple statement.

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Allied Jewish Federation launches 'stock portfolio' of philanthropic investments

The Allied Jewish Federation of Colorado has formally launched a new, innovative, donor-focused fundraising program, "Total Choice Tzedakah." It fundamentally changes how the Colorado Jewish community raises and allocates funds.

While the Total Choice Tzedakah campaign officially began on January 13, the program was soft launched in November at the Federation's annual Men's Event.

The goals of Total Choice Tzedakah are to 1) raise more money for local and global Jewish needs, 2) provide donors with more choice, control and flexibility to their giving, 3) increase the number of people who are financially committed to supporting Jewish life, 4) reduce duplication of resources, add efficiencies and economies of scale, and bring cohesion and coordination to community planning efforts.

"Total Choice Tzedakah is an investment in Jewish life," says Doug Seserman, Federation president & CEO.

"It combines the Jewish value of a righteous, blind gift with people's need to feel engaged and in control of their philanthropy.

"Total Choice Tzedakah is unique in today's philanthropic marketplace because it allows individuals to support the broad Jewish community and simultaneously support their own specific areas of philanthropic interest."

The Products

Total Choice Tzedakah has two components: core products and custom products. Core products are the "mutual funds" of Jewish philanthropic investments and custom products are the "individual stocks."

"We use the stock analogy because so many people relate to it," says Seserman.

"Total Choice Tzedakah encourages people to invest in Jewish life in ways that are meaningful to them.

"It incorporates our honored tradition of being responsible for one another and at the same time allows people to support the services or Jewish organizations they are passionate about."

The program grew out of an analysis of the Federation's five-year giving trends. While the Jewish population in Colorado had grown from 63,000 in 1997 to 70,000 in 2000, the number of individuals contributing to the Federation's annual campaign had declined. Moreover, while the dollars contributed to Federation were increasing every year, the number of unrestricted dollars was falling. The increases were in the form of donor-directed gifts and special campaigns like the Israel Emergency Campaign.

"We needed a product that would reinvigorate our organization and our community," says Seserman. "The marketplace was inefficient. Multiple agencies were competing for the same pool of dollars from the same donors.

"Research shows that today's philanthropists, regardless of the amount of money they give, want more control over how their dollars are used.

"That trend was exacerbated after 9/11 and the financial scandals that followed. Given the convergence of those factors, Total Choice Tzedakah made perfect sense."

Core products

The core products of Total Choice Tzedakah include Federation Flagship Fund, Colorado Community Fund and Israel/Global Fund.

The Flagship Fund supports services at the local, national and global levels. It is for those people who prefer to let the Federation decide where funds are needed.

"The Flagship Fund reflects the highest Jewish value of giving anonymously. It is how Maimonides would have given his gift," says Seserman.

As their names suggest, the Colorado Fund supports services provided in Colorado, while the Israel/Global Fund supports services in Israel and around the world.

Donations to these funds support local, national and international programs and services. (See box for complete listing).

"In past campaigns, we raised dollars first and then decided how the money would be distributed," said Michael Rudnick, Federation vice president of philanthropy. "Total Choice Tzedakah shifts that sequence.

"Donors now know up front both the service areas their donation supports and approximately how much goes to the various services.

"Another difference with Total Choice Tzedakah is that we disclose our fundraising fees up front. For all core products the fee is 11%, which is significantly better than the industry average."

Custom Products

Custom products allow donors to take the next step beyond supporting the broad community, and to balance their Jewish philanthropic portfolio by being specific about where their money goes.

Custom products include Service Area Funds, Service Provider Funds, Select Funds, Custom Funds, Special Campaigns and Endowment and Planned Giving.

Service Area Funds support the services included in the Colorado Community Fund and Israel/Global Fund. (See box for complete listing.) Donors can select one or more specific service areas they want to support.

"If a donor feels passionately about helping senior citizens, he can direct 100% of his gift to senior services and know that his donation will meet those needs," says Andy Miller, 2003 campaign chair for the Federation.

"Someone who is passionate about helping victims of terror in Israel can direct 100% of her gift to medical care. This product is about giving donors ways to feel fulfilled by their giving."

Service Provider Funds allow donors to support specific local, national and international Jewish 501(c)3 organizations whose mission and goals are consistent with those of the Federation.

"For the donor who wants to support his child's day school, the hospital in Israel that cared for his wounded cousin and the nursing home that is caring for his elderly father, Service Provider Funds are the perfect vehicle," says Miller.

"Total Choice Tzedakah offers one-stop philanthropic shopping. An extra bonus is that by doing all their Jewish philanthropy through Total Choice Tzedakah, donors will be recognized for their total community giving."

Fundraising fees for Service Area and Service Provider Funds are 12%.

Select Funds are special products created for donors with specific philanthropic interests. They allow donors to engage with other like-minded philanthropists in evaluating and funding start-up initiatives. (See box for complete list.) All Select Funds will have match mentors, further increasing the impact these funds will have in the Jewish community. Investments range from $5,000 to $10,000.

Custom Funds and Special Campaigns are highly specialized products targeted at individuals or small groups with highly specific needs not addressed by the other Total Choice Tzedakah products. The Federation's Endowment and Planned Giving products will help donors create perpetual a Jewish legacy.

According to Rudnick, the soft launched Total Choice Tzedakah was positive. "We introduced the core products and people understood the fundamental change in approach and its long-term value to the community.

"Their support was demonstrated by the fact that we raised $1.2 million, double what we raised the previous year."

Conversations with key donors and community leaders prior to the official launch also indicated overwhelming support for change.

Six donors were so enthusiastic about the concept that they committed to giving all their Jewish communal gifts through Total Choice Tzedakah before the program officially launched.

After only two weeks, the campaign is 21% ahead of last year and 25% of the donors are new.

Rich Cohn, a young leader in the community, was one of the first to embrace the concept.

"I support the Federation's efforts because I think federated giving is the most efficient way to get money where it is needed most, thus ensuring a strong and vibrant local community and the survival of Jewish communities around the world," he said. "The program is great for donors because they can give to agencies they've traditionally supported and support needs in Israel and Jewish communities worldwide, all by writing one check to the Federation.

"If it works the way it should, Total Choice Tzedakah will eventually lift the fundraising burdens off Jewish agencies and allow them to focus on their primary task of providing excellent services to their clients."

"The Federation has been loosing market share for decades," said Noel Ginsburg, chair of the Federation's Coordinating Council. "As a result, agencies ramped up their fundraising to fill the gaps. I believe Total Choice Tzedakah gives the Federation a strong vehicle for earning back their trust.

It is a giant first step in creating an efficient and effective community."

Ginsburg also noted that the boards of the Jewish philanthropy center and the Jewish women's center focus on the fundraising side of Total Choice Tzedakah. The boards of the Jewish resource center and the Israel, national and overseas centers focus on allocating the money that is raised.

"Total Choice Tzedakah is a bold new step," says Daniel Bennett, executive director of the Colorado Agency for Jewish Education.

"At CAJE we are both excited and guardedly optimistic about its launch. Excited because it has the potential to bring more money into the system, which will help the agencies do their critical work more effectively; excited because it has the potential to bring the community together in ways we have never come together before. Guardedly optimistic because it is new territory, because there will be growing pains, because we have yet to prove that this will increase the total philanthropy in the Jewish community."

Total Choice Tzedakah not only changes the process for raising the money, it also changes the process for allocations.

Historically, the Federation has allocated the funds raised in the campaign based on a "beneficiary-agency" model. Each year those agencies (Jewish non-profits such as JFS, Loup JCC and CAJE) automatically received funding. Any extra funds were awarded through an application process open to any eligible local Jewish agency.

"One of the goals of Total Choice Tzedakah is to shift funding from the traditional beneficiary-agency model to one based on priority service areas and best-practice service providers," says Shere Kahn, the Federation's vice president of community.

"We want to ensure that community needs and priorities are identified and addressed while reducing service duplication and rewarding service provider excellence."

"We know we cannot make this type of funding shift in one year. To ensure a smooth transition, we have undertaken Project Common Cents, which is now creating a three-year plan that moves us away from guaranteed allocations to a service-based model. It will continue to fund operations, but not in the blanket way it has historically been done."

Bruce Plotkin heads up the project, which will conclude its work no later than March 31, 2003. Details of the transition plan will be announced when the project is complete.

"We will, for the first time, base our funding on the services our community believes it is responsible to provide for itself as well as where the funds are most needed," said R.G. (Shelley) Krovitz, chair of the Jewish Resource Center.

To help the agencies with the transition, the Federation's coordinating council has approved a policy that ensures any agency that received an allocation in 2002-2003 at least 70% of that allocation this year, subject to the availability of funds.

The guarantee will give those organizations time to evaluate their programs and plan their budgets based on the fact that guaranteed allocations will be eliminated in the third year of the rollout.

"No other Federation has a vehicle like this for community giving," said Seserman.

"One of our goals is to make Colorado one of the great Jewish communities in the country. Total Choice Tzedakah is a giant step toward accomplishing that goal.

We'll know we've succeeded when people from other parts of the country send their children to Colorado to live and raise their families."

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