MEDIA SPONSORS

EVENT SPONSORS

OFFICIAL HOTEL SPONSOR

ABOUT THE CONTEST

At CHOW, vodka cocktails and seasonal, organic ingredients are held in high esteem. We’d like to see what you can do with them, too. In partnership with our friends at Square One Organic Vodka and Om Organics, we’ve got a challenge for you: show us your mad cocktail-making skills. Put your muddler to work against the bounty of your local farmer’s market. Whether you’re an amateur or a professional mixologist, submit your best cocktail recipes using organic vodka and seasonal ingredients and you could win a trip to San Francisco to compete at the Square Off finals at the vibrant Ferry Building Farmers Market.

Your submission must be an original recipe for a pitcher cocktail using Square One Organic Vodka and at least 75 percent organic ingredients by volume. At the Square Off finals, the competition heats up. Two winners—an amateur and a professional—will face two challenges: develop one cocktail using ingredients culled from the Farmers Market at the Ferry Building that day and another based on a mystery seasonal, organic ingredient. The judges’ verdicts on all three drinks will determine the Square Off winner.

Submit your recipe, and you will be entered to win a trip to the Square Off finals in San Francisco, where you’ll be mixing drinks in the heat of competition. Winner of the finals will take home a ProDesign total bar in a box set!

Buy your tickets to the on-site Square Off finals at the San Francisco Ferry Plaza Farmers Market on Tuesday, September 25, at 5:30 p.m. Ticket sales benefit Om Organics and CUESA, organizations promoting sustainable agriculture in the San Francisco Bay Area.

Void where Square One Organic Vodka is not in distribution: AL, AR HI, IA, IN, KS, KY, LA, ME, MI, MN, MS, ND, NE, NH, OH, OK, RI, SC, SD, UT, VT , WV, WY.

Void in TN and AZ.

Note to California residents: Due to California Alcohol Beverage Control laws, California residents who are selected as winners in the Contest may not be awarded any prizes. While we encourage you to enter the Contest, should a California resident be chosen as a winner of the Contest, such winner shall forfeit all prizes and another winner can be chosen. Such California winner may attend the Square Off finals to compete at their option and shall be responsible for all costs associated thereto (including but not limited to transportation, travel, accommodations, and price of admission).

Please refer to the complete rules.

User voting does not impact the results of the contest.

NO PURCHASE OR PAYMENT NECESSARY TO ENTER OR WIN. Contest begins on August 6, 2007 and ends on August 31, 2007. Open only to legal residents of AK, CA, CO, CT, DE, FL, GA, ID, IL, MA, MD, MO, MT, NC, NJ, NM, NV, NY, OR, PA, TX, VA, WA, WI; who are at least 21 years of age on August 6, 2007. Additional eligibility requirements apply. Subject to Official Rules. Void where prohibited. By clicking “Submit,” you agree to the Official Contest Rules, CHOW’s Privacy Policy and Terms of Service

OFFICIAL RULES

Sponsored by: CNET Networks, Inc., 235 Second Street, San Francisco, California 94105 (“CNET” or “Sponsor”). CHOW.com (the “CHOW Site”) is owned and operated by CNET.

NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE DOES NOT INCREASE YOUR CHANCES OF WINNING. Submitting an entry constitutes your full and unconditional agreement to and acceptance of these Official Rules and the decisions of the Sponsor and judges which shall be final and binding on all matters relating to this Contest.

The CHOW’s Cocktail Square Off (the “Contest”) begins at 12:00 pm Pacific Time (“PT”) on August 6, 2007 and ends at 11:59 pm PT on August 31, 2007 (the “Entry Period”).

1. The Contest is open to legal residents of the 50 United States and the District of Columbia except AZ, TN and where Square One Organic Vodka is not in distribution: AL, AR, HI, IN, IA, KS, KY, LA, ME, MI, MS, MN, NE, NH, ND, OH, OK, RI, SC, SD, UT, VT WV, and WY. Entrants must be at least 21 years of age or older as of August 2, 2007. Employees of Sponsor, Square One Organic Spirits, LLC, Om Organics and their respective parents, subsidiaries, affiliates, and advertising and promotion agencies, and their immediate family members and those living the same household, are not eligible to participate. Void in AL, AZ, AR, HI, IN, IA, KS, KY, LA, ME, MI, MS, MN, NE, NH, ND, OH, OK, RI, SC, SD, TN, UT, VT WV, WY and outside the United States and where prohibited by law. Contest subject to all applicable federal, state and local laws and regulations.

• NOTE to California residents: due to California Alcohol Beverage Control laws, California residents who are selected as winners in the Contest may not be awarded any prizes. While we encourage you to enter the Contest, should a California resident be chosen as a winner of the Contest, such winner shall forfeit all prizes and another winner may be chosen at Sponsor’s discretion. Such California winner may attend and compete at the Square Off Finals in San Francisco, California at their option and shall be responsible for all costs associated thereto (including but not limited to transportation, travel, accommodations, and price of admission).

2. During the Entry Period, to enter, complete and submit the online entry form located at www.chow.com/squareoff. There will be two categories for entrants: Amateurs and professional Mixologists (bar and restaurant professionals who are currently employed in or have a background in the alcoholic beverage industry). The entry must consist of your name, contact information, employment or background information for professional Mixologists, description of the cocktail (i.e, pre-dinner, after-dinner, etc.) and an original recipe for a cocktail containing Square One Organic Vodka and fresh ingredients (the “Entry”). You must submit the Entry no later than 11:59 PM on August 31, 2007 in order to be considered eligible. All parts of the Entry must be submitted as described herein or your entire Entry will be void. Entries submitted via any other method will be void. Limit one (1) Entry per person/household/e-mail address. Multiple Entries will be void. Entrant may only choose to enter one category: Amateur or professional Mixologist. Use of any automated or programmed entry method or any false e-mail account will void all Entries made by that entrant. All Entries become the property of Sponsor and will not be acknowledged or returned and may be reprinted with attribution on the CHOW site.

Entrant represents and warrants that (i) Entry is the original work of the entrant and must be exclusively owned by the entrant prior to entry and (ii) agrees to defend, hold harmless and indemnify Sponsor against any and all claims of alleged or actual infringement of any intellectual property rights, proprietary rights, rights of privacy and publicity, moral rights and rights of attribution raised by third parties against Sponsor in connection with the Entry. Entry must not have been submitted in any other competition or previously published. Entry must be in keeping with Sponsor’s image and may not be offensive, as determined by judges in their sole discretion, nor can it defame or invade publicity rights or privacy rights of any person, living or deceased, or otherwise infringe upon any person’s personal or proprietary rights. Sponsor reserves the right in its sole discretion to disqualify any Entry at any time in the event it is determined that the entrant has not complied with these Official Rules.

3. The Contest will be conducted in two (2) stages: an online entry stage (Stage One) and a live competition (Stage Two, the Square Off Finals). During Stage One, one (1) winning Entry in the Amateur category and one (1) winning Entry in the professional Mixologist category will be chosen by a panel of qualified judges (the “Judging Panel”) on or around September 5, 2007 based on the criteria set forth in the Entry Guidelines below. The two (2) winners from Stage One will compete against each other in a spontaneous creation of two (2) cocktails in front of a live audience and Judging Panel during the Stage Two Square Off Finals in San Francisco on September 25, 2007. Winners from Stage One will be required to be on hand at the Square Off Finals. The Judging Panel’s decisions are final and binding on all matters relating to the Contest.

Stage One–Entry Guidelines

Cocktail Category: Entries may be of any cocktail category, including but not limited to pre-dinner, after-dinner and long drinks and MUST be the Entrant’s original creation. Frozen or hot cocktail recipes will not be accepted.

Volume: The volume of a cocktail must be a minimum of three (3) ounces and shall not exceed seven (7) ounces, excluding ice.

Recipe details: All recipes shall be expressed in ounces, divided in, respectively, whole numbers, (1, 3, 5, etc.) and/or half-numbers, (½, 1½, 2 ½, etc.) and as smallest quantities, dashes and/or drops. All cocktails may be either hand stirred, hand shaken, or blended in an electric mixer. All recipes should be easily duplicated in batches (i.e., “pitcher ready”), as the winning recipes will be made and served to guests at the Square Off Finals.

Recipe Ingredients: Each recipe shall contain at least two (2) alcoholic ingredients, one of which must be Square One Organic Vodka. The maximum number of alcoholic and non-alcoholic ingredients in the recipes shall be limited to six (6) including dashes and drops. Anything that alters the flavor of the drink, including flavored rims, muddled fruit or any other flavoring agent that comes in contact with the drink will be counted as an ingredient. Each Entry must contain at least one and a half ounces of Square One Organic Vodka. Entrant may choose the remaining ingredients, but at least 75% of the ingredients by volume must be Certified Organic by the USDA and/or another accredited certification body. Entrants may use basic (fresh) fruit juices, fresh egg-white, pre-packaged syrups, simple syrups and bitters. Entrants may NOT use heated, home-made or self-made ingredients, or blend ingredients to count as one (1) ingredient.

Judging criteria: Stage One will consist of two (2) rounds. In Round One, judging by the Judging Panel will be based strictly on the potential of the written recipes that are submitted–they will not be created. Each Entry will be judged equally on the following characteristics:

• Adherence to Entry Guidelines
• Potential for Taste
• Potential for Appearance
• Use of Organics & Ingredients
• Originality

The three (3) competitors in each category with the highest scores in Round One will then enter into Round Two. The three (3) winners of Round One in each category will receive Honorable Mentions for the Contest.

Round Two will be conducted by the Judging Panel with the six (6) winning Round One drinks being made by Square One Brand Ambassador and Mixologist, H. Joseph Ehrmann according to the recipes submitted as part of the Entry. Each Entry will be judged equally on the following characteristics:

• Aroma
• Taste
• Appearance
• Use of Organic & Ingredients
• Originality

The winning Entry in each category after Round Two will be declared “Best Amateur Recipe” and “Best Mixologist Recipe,” respectively, for the Contest. The winning contestants will be invited to compete against each other in Stage Two at the Square Off Finals in San Francisco. Scores from Stage One will carry over to Stage Two.

Stage Two–Square Off Finals

Format: Stage Two, the Square Off Finals, shall consist of two (2) rounds before a live audience and the Judging Panel.

In Round One, the two finalists must spontaneously create one (1) cocktail utilizing one (1) secret ingredient chosen from the Ferry Plaza Farmers Market by the Judging Panel. The day before Square Off Finals, the finalists will be told of five (5) potential secret ingredients for Round One. The final secret ingredient will be revealed to them on stage at the commencement of Round One.

In Round Two, the two finalists must spontaneously create one (1) cocktail utilizing the competitor’s choice of ingredients from the Farmers Market. Prior to the commencement of Stage Two, the finalists will be given a tour of the Ferry Plaza Farmer’s Market with instructions on how they are to obtain their ingredients from the vendors.

Each finalist shall be limited to ten (10) minutes for each round to make and garnish their cocktail. Ten (10) additional minutes will be provided after each round to complete four (4) additional drinks for the Judging Panel and the display table. Finalists shall mix at the same time and shall present themselves in respectable attire.

Logistics: Sponsor shall provide each finalist a selection of cocktail ingredients, modifiers and tools and a workable bar set up on stage.

Volume: The volume of any cocktail must be a minimum of three (3) ounces and shall not exceed seven (7) ounces, excluding ice.

Cocktail requirements: Each cocktail shall contain at least two (2) alcoholic ingredients, one of which must be Square One Organic Vodka. The maximum number of alcoholic and non-alcoholic ingredients in the recipes shall be limited to six (6) including dashes and drops. Anything that alters the flavor of the drink, including flavored rims, muddled fruit or any other flavoring agent that comes in contact with the drink will be counted as an ingredient. Each Entry must contain at least one and a half ounces of Square One Organic Vodka. Finalists shall use only those ingredients supplied by Sponsor in their cocktails, other than garnishes. Standard long straws, short straws, picks, and stirrers may be used, all of which will be furnished by Sponsor.

Garnishes: Garnishes for a total of ten (10) drinks must be prepared by the finalists prior to going on stage for the Square Off Finals. Garnishes must be edible and will be included in the ingredient count if they alter the flavor of the drink. No artificial arrangements or food-dyes shall be allowed. Garnish decorations shall not be arranged so as to display any identifiable signs or the contestant’s identity. Rimmers are considered an ingredient, not a garnish. Any questionable garnishes must be approved by Sponsor.

Judging criteria: Each cocktail for each round will be judged equally on the following characteristics:

• Aroma
• Taste
• Appearance
• Use of Organic & Ingredients
• Originality

The finalists with the highest aggregate combined score after Stage One and Stage Two shall be declared the Square Off Winner!

4. The Prizes to be awarded from the Contest are as follows: Two (2) Finalist Prizes (one for the winner of the “Best Amateur Recipe” and one for the winner of the “Best Mixologist Recipe”) each consisting of: one roundtrip economy plane ticket from the nearest major continental U.S. airport to San Francisco (with an approximate retail value (“ARV”) of $800), two night single occupancy hotel (with ARV of $450), per diem of $75 per day (with ARV of $150) and the opportunity to compete at the Square Off Finals in San Francisco, California on September 25, 2007.

One (1) Grand Prize for the Square Off Winner: ProDesigns ProBarSet (with ARV of $295). Total ARV of each Finalist Prize: $1400; total ARV of Grand Prize: $295; total ARV of all Prizes not to exceed: $3,095.

NOTE: Should a California resident be chosen as a winner of the Contest, such winner shall forfeit all prizes and another winner may be chosen at Sponsor’s option. Such California winner may attend the Square Off Finals in San Francisco to compete at their option and shall be responsible for all costs associated thereto (including but not limited to transportation, travel, accommodations, and price of admission).

All federal, state and local taxes are the sole responsibility of the winner. 1099 tax statements will be filed with the IRS for any winner whose prize value is or exceeds $600. Prizes will be awarded “as is” with no warranty or guarantee, either express or implied by Sponsor. Prizes cannot be transferred, substituted or redeemed for cash, except by Sponsor, in its sole discretion. Actual value of prize depends on the city of departure, time of travel, any airfare fluctuations, and any difference between the stated ARV and the actual value, if any, will not be awarded. All other expenses (including without limitation transportation to and from departure city, gratuities, incidental expenses, insurance and meals) not expressly stated herein are the sole responsibility of finalists. Travel arrangements will be made through the travel coordinator at CNET. Travel dates will be September 24, 2007 and September 26, 2007, and trip must be taken on dates and times designated by Sponsor or prize will be forfeited. Travel restrictions may apply and frequent flyer miles may not be available. One or more stopovers may be required on air transportation. Once travel is booked, no changes or cancellations will be accepted. No extensions or exceptions shall apply or be available. All travel is subject to availability and finalist is solely responsible for obtaining all necessary and required travel documents. Sponsor shall not be responsible for any lost or stolen tickets or similar items once they are in the winner’s possession. Sponsor shall not be responsible nor liable for any cancellations, delays, diversions or substitutions or any act or omissions whatsoever by the air carriers, hotels or others providing services or accommodations, including loss or damage to baggage.

5. The winner will be notified by email or telephone using the contact information submitted at entry. To claim their prize, winners must complete and notarize the Affidavit and General Release and W-9 form, if applicable, sent to winner by Sponsor within five (5) days of attempted notification. If a selected winner cannot be contacted, is ineligible and/or fails to respond to return the Affidavit and General Release and W-9 form, if applicable, within the designated time period, the prize will be forfeited and an alternate winner may be selected from remaining valid, eligible Entries. In the event of a dispute regarding who submitted an Entry, the Entry will be deemed submitted by the authorized account holder of the e-mail account specified in the Entry. “Authorized account holder” is defined as the natural person who is assigned to an e-mail address by an Internet access provider, online service provider, or other organization (e.g., business, educational institution, etc.) that is responsible for assigning e-mail addresses for the domain associated with the submitted e-mail address. No automatically generated Entries will be accepted. Sponsor is not required to choose a winner. Acceptance of a prize constitutes winner’s consent to have his or her name released in a winner’s list which will be made available to the public.

6. Except where prohibited by law, by entering the Contest, each entrant agrees that Sponsor and its designees may use his or her name and likeness for advertising, promotional and other purposes in any and media now or hereafter known (including the right to post Entry on CNET’s websites) without further compensation or notification. Sponsor has the right to request finalists’ cocktail recipes from the Square Off Finals. Entrants acknowledge and agree that should they become a Contest finalist, they may be interviewed, filmed or photographed at the Square Off Finals by Sponsor and grant to Sponsor the irrevocable and unrestricted right and permission to copyright, use, re-use, publish and republish photographic portraits, video footage, still pictures and likenesses of Entrant in which Entrant may be included intact or in part, composite or distorted, in character or form, and/or the recorded voice of Entrant, potentially along with Entrant’s name and biographical information, without additional compensation to Entrant, without restriction throughout the world and in perpetuity through any and all media now or hereafter known for illustration, art, promotion, advertising, trade, or any other purpose whatsoever. Neither Sponsor, nor its parent, affiliates, subsidiaries, divisions, advertising and promotion agencies, or the respective officers, directors, employees or agents of the forgoing (collectively, the “Released Parties”) are responsible for (i) any injury, losses or damages of any kind resulting from participation in this Contest, the Square Off Finals or acceptance, possession or use of the any prize; or (ii) any warranty, representation or guarantee express or implied, in fact or in law, relative to any prize, including but not limited to its quality, mechanical condition or fitness. If for any reason the Contest is not capable of running as planned, including infection by computer virus, bugs, tampering, unauthorized intervention, fraud or technical failures, which corrupt or affect the administration, security, fairness, integrity, or proper conduct of this Contest, Sponsor reserves the right at its sole discretion, to disqualify any individual who tampers with the entry process, and to cancel, terminate, modify or suspend the Contest, and judge entries from among all eligible, non-suspect entries received prior to such action. Released Parties assume no responsibility for any error, omission, interruption, deletion, defect, delay in operation or transmission, communications line failure, theft or destruction or unauthorized access to, or alteration of, entries. Released Parties are not responsible for any problems or technical malfunction of any telephone network or lines, computer on-line systems, servers, or providers, computer equipment, software, failure of any e-mail or entry to be received by Sponsor on account of technical problems or traffic congestion on the Internet or at any Website, or any combination thereof, including any injury or damage to participant’s or any other person’s computer related to or resulting from participation or downloading any materials in this Contest. CAUTION: ANY ATTEMPT BY AN ENTRANT TO DELIBERATELY DAMAGE ANY WEBSITE OR UNDERMINE THE LEGITIMATE OPERATION OF THE CONTEST IS A VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH AN ATTEMPT BE MADE, CNET RESERVES THE RIGHT TO SEEK DAMAGES FROM ANY SUCH ENTRANT TO THE FULLEST EXTENT PERMITTED BY LAW.

7. By submitting a Entry, each entrant agrees Sponsor shall own the Entry submitted (including all rights embodied therein) and that it and its designees may exploit all elements of such entry in any and all media now known or not currently known (including the right to post Entry on CNET’s websites), without compensation to entrant or any third party and without limitation to time or territory. The Sponsor reserves all rights, including the right to edit, publish, use, adapt, exploit, modify, copy, disseminate, post or dispose of any Entry, online, in print, film, television, or in any other media for advertising and promotional or other purposes without compensation or notification to the entrant of any kind, except as prohibited by law.

8. By entering this Contest, you agree and consent that any information you provide upon entering may be used by CNET in accordance with its Privacy Policy, available at http://www.cnet.com/html/aboutcnet/editorial/privacy.html. If you do not want your information used in this manner do not enter this Contest.

9. Winners Names: For the names of the winners, available after September 5, 2007, send a self-addressed, stamped envelope to: The CHOW’s Square Off Cocktail Competition Winners Names, CNET Networks, Inc. 235 Second Street, San Francisco, to be received by September 17, 2007.

10. The Contest and the Official Rules shall be exclusively governed by and construed in accordance with the laws of the state of California, without regard to conflicts of law provisions. Entrants (or their parent/legal guardian should they be a minor in their state of residence) submit to exclusive personal jurisdiction in California and agree that any dispute shall be brought in the state and federal courts in San Francisco, California.