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TV.com - Do More than Watch
No other resource extends TV viewing as comprehensively and interactively as TV.com™. And no other place provides the deepest TV-focused environment featuring both broadcast and cable network programs (16,500 shows!), attracting more than 18 million¹ entertainment enthusiasts each month.
Fueled by fan contributions, TV.com offers viewers new, interactive ways to deepen their bond with their favorite shows and to connect with other fans. The site's passionate users express themselves via live chats, forums, blogs, videos, polls, reviews, ratings, and more. They love to speak their mind and share opinions, ultimately wielding the power to influence other viewers as well as content developers and providers.
TV.com's exclusive material and editorial features complement the site's user-generated content and spawn additional fan feedback. Users can tune into original webcasts, live event coverage, full-episode streams, sneak-peek videos, behind-the-scenes footage, episode downloads, show clips, photos, headline news, local listings, and more.
Not only does TV.com give fans the interactive platform they need to express themselves-the site also provides marketers with an engaging, relevant, and trustworthy environment to connect with these viewers in a meaningful way.
Benefits
TV.com gives fans the interactive platform they need to express themselves—and marketers an engaging, relevant, and trustworthy environment to connect with these viewers in a meaningful way. |
- TV.com aligns advertisers with what's hot. No one else can put marketers in bed with today's hottest TV franchises and brands in such a relevant, efficient way as TV.com. The site's innovative, integrated marketing programs benefit advertisers and viewers alike.
- TV.com's popularity soaring. Since its June 2005 launch, TV.com's traffic has increased 70%, and it's popularity is predicted to surge on as more and more viewers go online to perform TV-related activities.2
- TV.com connects brands to relevant fans. Providing content on both broadcast and cable network shows, TV.com's neutral platform caters to fans of all types, from Desperate Housewives and Lost lovers to 24 and Smallville fanatics. Advertisers can align their brand with the shows that resonate the highest among their target audience.
- TV.com attracts super influencers. 85% enjoy sharing information about brands/products with friends; 61% will tell friends/family right away about a new product they like; and 52% state they know the pros and cons of brands/products they use better than the companies themselves.3
- TV.com belongs to a powerful family. Receive maximum exposure among a large, youthful audience of entertainment enthusiasts via integrated marketing programs across all CNET Networks Entertainment's sites, including GameSpot and MP3.com.
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| Audience Profile4 |
- Female: 53%; Male: 47%
- Average age: 30
- Ages 18-34 years: 47%; Ages 18-49 years: 69%
- Average household income: $81,056
- Watch TV on average: 22.7 hours/week
- Broadband users: 92%
- Search for information on a missed show: 89%
- Watch TV shows online: 46%
- Own or plan to buy a DVR: 47%; HDTV: 45%
- Subscribe to TV subscription services: 88%
- Spend an average of $142 per month on entertainment
- Plan to spend, on average, $1,586 on an HDTV in the next year
Contact your CNET Networks sales representative today.
1 Internal Logs, January 2007
2 comScore Media Metrix, November 2006
3 CNET Networks Entertainment and Starcom MediaVest Group Youth Study, 2006
4 TV.com Audience Profile Study, February 2007
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