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Technology is a Cultural Force
Cell phones and iPods have replaced watches to tell time for 42 percent of today's young adult population.1 With technology and gadgets like mobile phones, MP3 players, GPS devices, HDTVs, digital cameras and hybrid cars changing the way we live our lives, where does one go to make sense of it all? |
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| CNET.com® is where people go to discover the latest in tech and consumer electronics. Each month, millions of consumers come to CNET to: |
- Read the latest news and unbiased reviews
- Watch videos that demystify technology
- Listen to podcasts
- Download software, music and games safely
- Post opinions about the technology and consumer electronics they live with everyday
- Learn from an objective source about the products and technologies that are right for them
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The powerful combination of editorial expertise and user-generated content provides people with the information, ideas and inspiration they need to make decisions about the right products, services and brands that fit their lifestyle—everything from GPS devices and HDTVs to security software and hybrid cars. |
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By creating an engaging, relevant and trusted destination for people for who are passionate about technology, CNET attracts an audience of cultural and buying influencers. |
| Advertiser Benefits |
CNET's commitment to creating award-winning original content about the companies, technologies, ideas and gadgets that are changing our world every day provides a unique perspective for how people find, learn, buy and use technology.
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| Using these insights, CNET helps our advertisers develop messaging strategies and advertising programs that not only resonate with their target customers, but drive engagement all the way through the consideration cycle. Benefits include: |
- Reaching an audience of early adopters that pride themselves on being the first to know and share information with others—about 70% tell others about their smart purchases and feel it's important to have their own style 3
- Engaging with an audience who influence at least six other people about brands, ideas and products 2
- Communicating with an audience that is inspired and takes action when they spend time on CNET—half of CNET users purchased a product after visiting CNET 2
- Connecting in an immersive environment to develop a meaningful dialogue with consumers on their terms, through online, video, podcasts and integrated sponsorships
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| Audience Profile |
- Unique Users Per Month 2: 15.3 million
- Page Views Per Month 2: 193 million
- Time Spent on CNET Per Month2: 7:59 minutes
- Average Age 3: 37 years old
- Male/Female 3: 79%/21%
- Average Income 4: $80,427
- College Educated 4: 84%
- Home/Work 4: 92% broadband
- Average Next 12 Months HW/CE 3: $3,650 plan to spend
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Whether launching a product, generating awareness or driving sales, we have the programs to fit your needs. Contact your CNET Networks sales representative today.
1JCOC (Jewelry Consumer Opinion Council), Fall 2006
2Nielsen/NetRatings U.S., October 2006
3CNET Audience Profile Study, July 2006
4@Plan Fall 2006, U.S. Pop 18+
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