PROPERTIES

The stakes are high in today's competitive and fast-paced business world. Whether choosing the right strategy, learning how to take advantage of the hottest technology, or keeping pace with the latest trends, professionals turn to CNET Networks Business properties for answers, insights and peer advice to help them succeed and be more effective at work.

Our Business sites—BNET™, TechRepublic® and ZDNet®—service more than 5 million business professionals and leaders each month1 who are passionate about their work. These influential people care about business strategy, leadership, technology and back-office IT—because each synergistically impacts the other. Powered by world-class editorial, industry experts, and a community environment that fosters discussion about important issues, our sites provide users with everything they need to know about the latest trends, news, and developments in business and technology.

For advertisers, CNET Networks Business sites are the perfect platform to reach a highly connected, influential audience actively engaged at work. With a wide range of marketing programs available, advertisers don't just have the opportunity to build awareness, they can also integrate their message in relevant and meaningful ways to grow share of voice, thought leadership, brand engagement and lead generation.

1Nielsen NetRatings, 2007
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NEWS & FEATURES
AUDIENCE PROFILE
17% Executive/senior management
55% Decision making business professionals
54% IT professionals
90% Are involved in technology decisions
Influence average of budget of $3,200,000/year
Gender: 82% male/18% female
Average age: 43 years
Company size:
Large: 38%
Midsize: 22%
Small: 36%
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