Mail&Guardian Online 20 July 2007
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Net Savvy
Newspapers face pricey future
Matthew Buckland predicts that newspapers of the future will be luxurious, pricey items.
Media, take note of bloggers
The blogosphere is more than just a fad. It represents very real competition to traditional media publishers which includes online publishers, writes Matthew Buckland.
Upwardly mobile
Content on cellphones is the killer apparatus and online publishers should beware, writes Matthew Buckland.
Gimme some link-love
The fundamental art of linking is something online media could learn from the blogosphere, writes Matthew Buckland.
Online ads: What's working?
Online advertising as we know it is crude. But it is entering a new era of sophistication, writes Matthew Buckland.
Decline of the Homepage
Matthew Buckland says online publishers should start treating every web-based article as if it is a "mini-homepage".
Online 'permanence'
Imagine a world where you could actively sell advertising on archived content. Well, it is here, says Matthew Buckland.
MORE HEADLINES
  • Magazines slow to embrace online
  • It's about branding, stupid
  • Why can't we all just get along?
  • Battle of the Business sites
  • Blog off
  • Online is no 'threat'
  • Roll on broadband
  • The people have written
  • Web 2.0 a Poo Sandwich?
  • The Real Boom
  • Perfect Partnership
  • Looks Like TV
  • T-shirts to Ties?
  • Naspers Cleans Up
  • What's a Wiki?
  • Name in Lights
  • Why SA's Online Journalism is Rubbish
  • Behind the Growth
  • Google on my Stoep
  • The Ad Edge
  • Disaster Support
  • Cautious Optimism
  • Wire with a Conscience
  • Dare to Stream
  • Who're the Big Fish?
  • Mugabe's Online Nightmare
  • Misogynist Web?
  • Google's Ad Agency
  • Promised Land?
  • Joe Bloggs 'Journalism'
  • Hyperbole No Longer
  • Cocking up convergence
  • Killing print's numbers?
  • Stat spat
  • Closing the gate


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