Effectiveness of Anti-Smoking Ads Questioned

by Sarah Smith

Listen Now [4 min 38 sec] add to playlist

Morning Edition, May 31, 2007 · Big Tobacco's public service ads aimed at steering kids away from smoking could be having the opposite effect, according to a recent study by The American Journal of Public Health. So what sort of ad would work?

Sarah Smith is a Youth Radio reporter and Maine high school student.

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