Cover Story

Movies & the media 2006

In an era when spiraling marketing costs have become the bane of all the major studios, Nielsen Monitor-Plus data suggests that for the first time in several years, the studios have managed to rein in the amount they spend on advertising. The total spend for the major studios in 2006 was estimated at a little more than $3.5 billion. More

More Features

Shepherd

Home on the Range

Morgan Creek's 20 years in the business reveals a diverse canon representing a wide range of genres and styles. More

boxy

Thinking 'Withoutabox'

Despite barriers of distance and language, filmmakers signing up for the Festival de Cannes' Short Film Corner could navigate the registration process entirely online this year. More

James Robinson

Tale chaser: James G. Robinson

Morgan Creek's pioneering leader discusses his moviemaking philosophy and how he has found success in Hollywood by not being Hollywood. More

creek

Pioneer of the 'Creek'

Morgan Creek chairman and CEO Robinson has been doing things his way since he segued from his core automobile business into entertainment. More

Captivity

The billboard charts

Who polices the advertisers when outdoor ads are more controversial than films? More

Tivo

Time shift

DVRs fail to strike fear in the hearts of movie marketers -- who know audiences love a good trailer. More

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